# Matthew Hoffman > Mission-Driven Software Engineer | Full Stack & Mobile Location: Rochester, Minnesota, United States Profile: https://flows.cv/matthewhoffman Matthew Hoffman is a seasoned Software Engineer with a proactive approach to solving engineering problems, bringing over 9 years of experience. For the past 2.5 years he has worked as a full-stack engineer on climate-tech & civic-tech related startups. In his most recent role at Populus.ai, he led localization efforts, organized company-wide hackathons, and shipped geospatial features operating on millions of events that are used among city governments in the US, Canada, and EU. During his time at Instagram as a mobile engineer, he worked on the launch of features such as Reels, Music, and Lyrics, which are all used by hundreds of millions of users in the app today. In his free time, he enjoys performing musical improv in NYC, playing piano, and participating in triathlons and yoga. ## Work Experience ### Staff Software Engineer @ Equilibrium Energy Jan 2024 – Present ### Full Stack Software Engineer @ Populus Jan 2022 – Jan 2023 • Led localization efforts across the entire web-app for a team of 10 engineers. • Organized a company-wide hackathon that introduced several innovative projects that shipped. • Scaled user roles and permissions for the web app. Built internal features that allowed employees to manage users that drastically reduced requests to the engineering team. • Launched geospatial mapping and metrics features that required complex SQL queries and transformations in Pandas on data sets of millions of events. • Pushed test-driven development forward on the team, moving from testing against live to local, mocked data. ### Founder @ Possible Place Jan 2021 – Jan 2022 | https://possible.place • Met with local climate and sustainability orgs to understand gaps in community outreach • Iteratively built a web-app to demo and refine the connection between climate orgs and their community ### Full Stack Software Engineer @ Cooler Jan 2021 – Jan 2022 | https://cooler.dev • Designed and built a web app with Shopify integration to enable small businesses to go carbon-neutral, bringing in revenue for six customers. • Designed and built a marketing website with integration into internal tools to more effectively engage with prospective customers. • Built 3rd-party API features in Node.js for to calculate the carbon footprint of a customer's sales. ### Senior Software Engineer @ Instagram Jan 2017 – Jan 2021 | New York, New York, United States • Android Engineer, launched mobile features to a billion users globally including Instagram Reels and Instagram Stories Music & Lyrics. • Adopted product management responsibilities of identifying requirements for complex features and integrations such as internationalizing lyrics and music rights. • Designed and built innovative hackathon projects that were then tested and shipped in the Instagram app. • Collaborated alongside Product Managers, Designers, User Research, and Data Scientists to deWne a product roadmap, plan product launches, ship projects on-time with clear communication, and monitor analytics to ensure successful product launches. https://techcrunch.com/2018/06/28/instagram-stories-music/ https://techcrunch.com/2019/06/06/instagram-lyrics/ https://techcrunch.com/2019/11/12/instagram-reels/ https://techcrunch.com/2020/08/05/instagram-reels-launches-globally-in-over-50-countries-including-u-s/ ### Founder @ hyperlist.xyz Jan 2020 – Jan 2021 Built a web platform for curating lists to share valuable resources with your community • Built the front-end using Vue.js • Built the backend using Cloud Firestore and Firebase Cloud Functions ### Software Engineer @ GE Digital Jan 2015 – Jan 2017 | San Ramon, CA Member of GEHs Digital Technology Leadership Program, a two-year software engineering rotational program with assignments across GE businesses • GE Power: +orked with an international team. Developed a data migration application in Java/Spring Boot to transfer data from 300K GE Power customers to Predix. • Predix Mobile: Developed front-end web applications and native iOS extensions for Predix Mobile, a platform for industrial mobile applications • GE Current: Developed and released Android SD6 for GE CurrentHs Indoor Positioning System (IPS). Also, developed multiple Android apps to demonstrate the IPS SD6 in live environments and for customer demos. • PredixNXI(NewProduct/TechnologyIntroduction):DevelopedanindustrialknowledgegraphusingDataStax Enterprise, Gremlin, 6afka, Java/Spring Boot, and NodeJS. ### Co-founder, iOS Developer @ Oakwood Software Consulting, Inc. Jan 2015 – Jan 2016 • Designed, developed, and released LunchBunch (https4//lunchbunch.me/), a startup connecting friends for lunch in realtime (iOS, Swift, RxSwift), used by 100+ people. ### Software Developer @ Serenity Software Jan 2014 – Jan 2015 • Developed full stack Python/Django web applications for small businesses ### Electric Vehicle-to-Grid Software Developer @ University of Delaware Jan 2013 – Jan 2014 | Newark, Delaware • Developed Python applications to interface with 20 electric vehicles and charging stations for a PhD research project innovating on vehicle-to-grid technology (http4//www.udel.edu/V2G/) ### Undergraduate Teaching Assistant @ University of Delaware Jan 2013 – Jan 2014 | Newark, Delaware • Led labs of 30K students in data structures (CKK), and intro to comp. sci. (python). ### Software Quality Engineer Intern @ Crestron Electronics Jan 2014 – Jan 2014 • Developed automated data-driven test scripts to test Crestron embedded software ### Summer Scholars Research Assistant @ University of Delaware Jan 2012 – Jan 2012 | Newark, Delaware Worked in a chemical engineering lab researching block-copolymers. ## Education ### B.S. in Computer Science University of Delaware Jan 2011 – Jan 2015 ### Conestoga Valley High School Jan 2007 – Jan 2011 ## Contact & Social - LinkedIn: https://linkedin.com/in/matthewhoffman314 --- Source: https://flows.cv/matthewhoffman JSON Resume: https://flows.cv/matthewhoffman/resume.json Last updated: 2026-03-22