Conducted research and developed user stories through surveys, stakeholder interviews, competitor analysis, and persona creation.

Managed systems design, creating custom components, variants, variables and libraries for all digital

products.

Oversaw user experience and user interface design, including visual and interaction design.

Prototyped and implemented responsive design for mobile and web applications.

Collaborated with product, engineering, and stakeholders to synchronize product design and project development.

Communicated with clients and leadership for sprint planning, managed feedback, establish project goals, requirements and business development.

Responsible for UI/UX design projects and application design.

Created multi-platform design including web, mobile-web, and desktop.

Developed style guide, best practices, design specs, and component libraries.

Created data visualization components and designs.

Contributed to design roadmap to align with product vision, business objectives and user needs.

Developed UX flows, prototypes and responsive designs for web and mobile platforms.

Collaborated with cross-functional teams.

Proficient in design tools Figma and Adobe Creative suite.

Developed product marketing campaigns.

Created company branding and assets.

Led Usability Testing and user research to align business goals with customer needs.

Conducted competitive audits to help product development.

Increased product usage by 668% in first marketing activation.