Own end-to-end product design across mobile and web platforms, translating business goals into user-centered experiences that drive acquisition, retention, and revenue.

Establish and scale the UX design process — from research and user flows to prototypes and final UI — ensuring design decisions are data-informed and conversion-focused.

Partner closely with product leadership and engineering to define priorities, scope MVPs, and ship product iterations with high speed and precision.

Lead usability testing, accessibility audits, and UX experimentation (A/B testing, heatmaps, session recordings) to inform design direction and validate impact.

Support the foundation of scalable design systems and documentation that align with regulatory constraints and the company’s long-term vision.

Scaled the agency from 2 clients to 10+, driving steady revenue growth by leading client communication, UX, branding, and strategy.

Built and led a remote team, hiring and mentoring junior designers into mid-level roles by providing one-on-one coaching, actionable feedback, and space to grow, improving overall design quality.

Optimized workflows, reducing project delivery time by 40% in two years through structured management in Jira, Trello, Confluence, and Monday.com.

Increased client retention, converting 30% of short-term clients into long-term partners through CRO and user-focused product design, strong graphic design services, and transparent communication.

Boosted conversions, delivering 100+ CRO wins, with top cases achieving 1000% improvements through A/B testing and data-driven optimizations.

Managed product design for 20+ affiliate websites, optimizing experiences for 10M+ users across six regions, increasing user retention and engagement.

Led 100+ A/B tests and UX optimizations, achieving 800%+ conversion improvements, boosting engagement rates by 14% (to 50-64%), and increasing screen engagement time by 100%+.

Drove a 25% average increase in conversion rates, optimizing UX and taking part in CRO strategies.

Revamped an outdated Indian betting platform, collaborating with developers under resource constraints to recover from a revenue drop and achieve its most profitable season ever within six to nine months.

Managed an in-house team while applying services of my own, mentoring designers to improve workflow efficiency, visual consistency, and UX quality.

Designed 20+ high-converting websites, generating $500K–$1.5M per site and driving multi-million-dollar fundraising campaigns.

Created 1,000+ marketing assets, including social media creatives, Google Ads, and print materials, optimizing donor engagement.

Developed and tested promotional materials through A/B testing, improving social media-to-landing-page conversions by 20% within a year.

Optimized donor conversion rates, increasing sign-ups and fundraising performance through UX and branding improvements.

Worked cross-functionally with marketing strategists, fundraising teams, and stakeholders to align design with revenue goals.

Designed 20+ high-converting websites, generating $500K–$1.5M per site and driving multi-million-dollar fundraising campaigns.

Created 1,000+ marketing assets, including social media creatives, Google Ads, and print materials, optimizing donor engagement.

Developed and tested promotional materials through A/B testing, improving social media-to-landing-page conversions by 20% within a year.

Optimized donor conversion rates, increasing sign-ups and fundraising performance through UX and branding improvements.

Worked cross-functionally with marketing strategists, fundraising teams, and stakeholders to align design with revenue goals.