# Matthew Minaev

> Senior Product Designer | UI/UX, CRO Growth Strategy | A/B testing and data-driven optimizations

Location: New York City Metropolitan Area, United States
Profile: https://flows.cv/matthewminaev

🚀 Explore My Testimonials - https://www.upwork.com/freelancers/~01e0473504fed62fdb
🎨 Take a look at my portfolio - https://matthewminaev.com/

I love product design because it’s a mix of problem-solving, creativity, and human connection. It’s like solving a puzzle—figuring out what users really need and creating something that works for them while driving business success. Seeing real people engage with my work and knowing I made their experience better is what keeps me going.

I started as a freelancer, working on small projects, and over time built my own design agency. I’ve worked with clients from 20+ countries, across healthcare, e-commerce, iGaming, esports, NFTs, and more. I’ve completed 100+ projects, from branding to full product launches. My approach is simple: find the real problem, test ideas, make data-driven decisions, and build solutions that work. I’ve made mistakes, learned from them, and grown into someone who knows how to balance creativity with business needs.

I believe in efficiency, teamwork, and transparency, and I focus on real problems and real solutions. I’m direct, and that’s why people trust me. Clients and teams know they’ll always get the truth and results from me, and that helped me build long-term relationships and successful products.

My skills are:
UI/UX, product design, and visual identity; Figma, Adobe Creative Suite, Miro, FigJam, and Maze; prototyping, design systems, and Atomic Design; CRO, A/B testing, user engagement, and data-driven design; UX strategy, growth, and competitive analysis; User research, workflow optimization, and cross-functional collaboration; AI; Stakeholder and C-level alignment; strategy, hiring, and mentorship; Google Analytics and Clarity.

If you need a no-nonsense designer who gets things done and drives real results, let’s talk. Reach out, and let’s build something great together.

## Work Experience
### Senior Product Designer | UX Strategy, UI Systems & Conversion Optimization @ ProphetX
Jan 2025 – Present
✨ A peer-to-peer sports prediction exchange redefining how users bet through intuitive UX and innovative product strategy tailored to the U.S. market.

• Own end-to-end product design across mobile and web platforms, translating business goals into user-centered experiences that drive acquisition, retention, and revenue.
• Establish and scale the UX design process — from research and user flows to prototypes and final UI — ensuring design decisions are data-informed and conversion-focused.
• Partner closely with product leadership and engineering to define priorities, scope MVPs, and ship product iterations with high speed and precision.
• Lead usability testing, accessibility audits, and UX experimentation (A/B testing, heatmaps, session recordings) to inform design direction and validate impact.
• Support the foundation of scalable design systems and documentation that align with regulatory constraints and the company’s long-term vision.

### Lead Product Designer / Design Manager | Branding, UI/UX & Digital Strategy @ Entusiast Creative Group
Jan 2023 – Present
✨ A digital design agency specializing in user-centric design, digital strategy, and branding. Scaled from a few clients to 15+ high-scale projects, generating six-figure revenues.

• Scaled the agency from 2 clients to 10+, driving steady revenue growth by leading client communication, UX, branding, and strategy.
• Built and led a remote team, hiring and mentoring junior designers into mid-level roles by providing one-on-one coaching, actionable feedback, and space to grow, improving overall design quality.
• Optimized workflows, reducing project delivery time by 40% in two years through structured management in Jira, Trello, Confluence, and Monday.com.
• Increased client retention, converting 30% of short-term clients into long-term partners through CRO and user-focused product design, strong graphic design services, and transparent communication.
• Boosted conversions, delivering 100+ CRO wins, with top cases achieving 1000% improvements through A/B testing and data-driven optimizations.

### Senior Product Designer | UI/UX & Conversion Optimization (CRO) @ Raketech
Jan 2023 – Jan 2025 | Malta
✨ A leading affiliate marketing company specializing in casino, betting, and gaming platforms. Manages a portfolio of 20+ websites with over 10 million annual users across Europe, the Americas, and Asia.

• Managed product design for 20+ affiliate websites, optimizing experiences for 10M+ users across six regions, increasing user retention and engagement.
• Led 100+ A/B tests and UX optimizations, achieving 800%+ conversion improvements, boosting engagement rates by 14% (to 50-64%), and increasing screen engagement time by 100%+.
• Drove a 25% average increase in conversion rates, optimizing UX and taking part in CRO strategies.
• Revamped an outdated Indian betting platform, collaborating with developers under resource constraints to recover from a revenue drop and achieve its most profitable season ever within six to nine months.
• Managed an in-house team while applying services of my own, mentoring designers to improve workflow efficiency, visual consistency, and UX quality.

### Senior Designer  | UI/UX & Marketing Design @ Ascend FS
Jan 2023 – Jan 2025 | Toronto, Ontario, Canada
✨ A digital fundraising platform specializing in lottery and crowdfunding campaigns, supporting multi-million-dollar initiatives.

• Designed 20+ high-converting websites, generating $500K–$1.5M per site and driving multi-million-dollar fundraising campaigns.
• Created 1,000+ marketing assets, including social media creatives, Google Ads, and print materials, optimizing donor engagement.
• Developed and tested promotional materials through A/B testing, improving social media-to-landing-page conversions by 20% within a year.
• Optimized donor conversion rates, increasing sign-ups and fundraising performance through UX and branding improvements.
• Worked cross-functionally with marketing strategists, fundraising teams, and stakeholders to align design with revenue goals.

### Senior Product Designer @ NextFan.com
Jan 2021 – Jan 2023 | Los Angeles, California, United States
✨ A digital platform connecting sports fans through interactive engagement, content, and social features.

• Designed 20+ high-converting websites, generating $500K–$1.5M per site and driving multi-million-dollar fundraising campaigns.
• Created 1,000+ marketing assets, including social media creatives, Google Ads, and print materials, optimizing donor engagement.
• Developed and tested promotional materials through A/B testing, improving social media-to-landing-page conversions by 20% within a year.
• Optimized donor conversion rates, increasing sign-ups and fundraising performance through UX and branding improvements.
• Worked cross-functionally with marketing strategists, fundraising teams, and stakeholders to align design with revenue goals.

### Freelance & Consulting | Digital Products, UI/UX and Graphic Design @ Freelance
Jan 2014 – Jan 2022
✨ More than 100 clients across 20 countries including USA, Canada, UK, and EU with 5 star UpWork Rating and 100% project completion rate.

• Led UI/UX and brand design for startups and established companies across 20+ countries, working in e-commerce, sports, iGaming, healthcare, cosmetics, NFT, and crypto industries.
• Scaled from solo freelancer to design agency leader, building and managing a team of 5+ designers and freelancers from 10 countries, successfully delivering 95+ projects on time.
• Designed and optimized 30+ websites, 40+ landing pages, and multiple product interfaces, increasing engagement by up to 40% and conversions by up to 200%.
• Delivered 100+ branding and marketing projects, advising clients on product design, branding, and  • UX strategy to improve business performance, brand consistency, and marketing success.


## Education
### Bach in Media Design
Lomonosov Moscow State University (MSU)


## Contact & Social
- LinkedIn: https://linkedin.com/in/matveiminaev
- Behance: https://www.behance.net/mattminaev
- Dribbble: https://dribbble.com/MatveyMinaev
- Portfolio: https://www.upwork.com/freelancers/~01e0473504fed62fdb

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Source: https://flows.cv/matthewminaev
JSON Resume: https://flows.cv/matthewminaev/resume.json
Last updated: 2026-03-29