• Adapt designs for a variety of print and web applications

• Design and develop websites for individuals and businesses

• User Experience and Interaction Design

• Responsive Design

• Print Design - Advertising, Packaging, and Signage

Launched historical walking tour business offering guided experiences through Santa Cruz's downtown districts, coastal neighborhoods, and surf culture landmarks. Developed tour content drawing on 20+ years of local knowledge and formal study in architectural and natural history at UCSC.

Handle all business operations including marketing, tour guide services, website development, and customer experience. Integrated FareHarbor booking system with major OTA distribution channels including Airbnb Experiences, Viator, and GetYourGuide to maximize visibility and reach. Featured in Lookout Santa Cruz. Expanding to include corporate team-building and private group tours.

Developed Canvas LMS curriculum and implemented streamlined multi-language content workflows, improving learning experiences and reducing production turnaround by 20%. Led cross-functional collaboration to optimize digital content delivery and enhance user engagement.

• Design digital products and experiences that help brands and retailers make data-driven pricing, and brand-protecting decisions.

• Create clickable prototypes in Figma to test with stakeholders and customers, iterate on, and to inform and work with developers to implement.

• Collaborate with developers to ensure that my designs can be implemented within the company's existing technology stack and UI framework. Strong understanding of front-end development principles and the ability to communicate effectively with developers.

• Conduct usability testing to ensure that my designs are effective and easy to use. Create test scenarios, recruit participants, and analyze results to identify areas for improvement.

• Facilitate virtual whiteboard sessions (using Miro) with Product Managers and Engineering to generate workflows, and wireframes to test and iterate on.

• Create high resolution clickable prototypes (using Figma) to test with customers and other stakeholders.

Directed creative projects for startups, mentoring design interns while optimizing responsive websites and email marketing campaigns. Delivered cohesive branding and digital assets using design thinking methodologies and stakeholder management best practices.