# Matthew O'Leary > Designer and Creative Professional Location: Santa Cruz, California, United States Profile: https://flows.cv/matthewoleary Graphic and Web Designer with a demonstrated history of increasing design quality and the usability of digital products. Passionate about continuous discovery and iterating for the benefit of customer and business goals. ## Work Experience ### Graphic and Web Designer @ Matt O'Leary Design Jan 2016 – Present | Santa Cruz, California, United States • Adapt designs for a variety of print and web applications • Design and develop websites for individuals and businesses • User Experience and Interaction Design • Responsive Design • Print Design - Advertising, Packaging, and Signage ### Founder @ Walk Santa Cruz Jan 2025 – Present | Santa Cruz, California, United States Launched historical walking tour business offering guided experiences through Santa Cruz's downtown districts, coastal neighborhoods, and surf culture landmarks. Developed tour content drawing on 20+ years of local knowledge and formal study in architectural and natural history at UCSC. Handle all business operations including marketing, tour guide services, website development, and customer experience. Integrated FareHarbor booking system with major OTA distribution channels including Airbnb Experiences, Viator, and GetYourGuide to maximize visibility and reach. Featured in Lookout Santa Cruz. Expanding to include corporate team-building and private group tours. ### Production Support Specialist @ OBXtek Jan 2024 – Jan 2025 Developed Canvas LMS curriculum and implemented streamlined multi-language content workflows, improving learning experiences and reducing production turnaround by 20%. Led cross-functional collaboration to optimize digital content delivery and enhance user engagement. ### Senior Product Designer @ Wiser Solutions, Inc. Jan 2022 – Jan 2023 • Design digital products and experiences that help brands and retailers make data-driven pricing, and brand-protecting decisions. • Create clickable prototypes in Figma to test with stakeholders and customers, iterate on, and to inform and work with developers to implement. • Collaborate with developers to ensure that my designs can be implemented within the company's existing technology stack and UI framework. Strong understanding of front-end development principles and the ability to communicate effectively with developers. • Conduct usability testing to ensure that my designs are effective and easy to use. Create test scenarios, recruit participants, and analyze results to identify areas for improvement. • Facilitate virtual whiteboard sessions (using Miro) with Product Managers and Engineering to generate workflows, and wireframes to test and iterate on. • Create high resolution clickable prototypes (using Figma) to test with customers and other stakeholders. ### Creative Consultant @ FOCLARITY Jan 2023 – Jan 2023 Directed creative projects for startups, mentoring design interns while optimizing responsive websites and email marketing campaigns. Delivered cohesive branding and digital assets using design thinking methodologies and stakeholder management best practices. ### Senior User Experience Designer @ Axway Jan 2018 – Jan 2022 | Santa Clara, California • Transform product requirements and stories into user flows using a combination of discussions, whiteboarding and sketching. • Information architecture, wireframing and prototyping in Figma with rapid revisions and experimentation while passionately advocating for the end user. • Product design for web, mobile-web, and native (Android and iOS). • Established usability testing program with customers - both onsite (moderated), and remote unmoderated usability testing using userbrain.net. • Creation of assets and delivery of final assets to developers along with clear specifications. ### User Experience Designer @ Kiteworks Jan 2014 – Jan 2018 | Palo Alto, California, United States • Led product design of enterprise SaaS product (Kiteworks secure file transfer). • Established research and usability studies program. • Used insights from usability studies to completely overhaul the UI and flows of the enterprise secure file sharing software. ### Design Specialist @ FastPencil, Inc. Jan 2011 – Jan 2014 | Campbell, CA • Product designer of FastPencil 2.0 cloud-based publishing platform, developing overall experience, flow and interface. • Designed book covers, and book and author marketing websites. ### Production Manager @ McDill Associates Jan 2008 – Jan 2011 | Soquel, CA • Managed the design and development of consumer packaged goods, specializing in food and beverage packaging • Ensured food package label compliance (claims, nutrition, net contents, etc.) with U.S. and Canada regulations. • Designed packaging, advertising (print and online), catalogs, in-store and event signage, presentations and marketing communications. • Collaborated with account executives, clients and service providers to ensure all deliverables were produced accurately, on time and on budget. • Designed product line extensions, maintaining brand, impact and consistency. • Ensured color accuracy across various media and processes (offset, flexo, rotogravure, digital printing, web). • Created award-winning photo-illustrations for Martinelli’s sparkling and organic apple juice lines. ### Prepress Manager @ West Marine Jan 2002 – Jan 2008 Built and managed an in-house prepress department, producing flawless print files and catalogs while overseeing press checks and image workflow. ## Education ### Graphic Design San José State University ### Fine/Studio Arts in General University of California, Santa Cruz ## Contact & Social - LinkedIn: https://linkedin.com/in/matt-oleary - Portfolio: https://mattoleary.design - Portfolio: https://walksantacruz.com --- Source: https://flows.cv/matthewoleary JSON Resume: https://flows.cv/matthewoleary/resume.json Last updated: 2026-04-13