Partnered with multiple early-stage startups as a principal product designer, shaping end-to-end product vision, UX strategy, and brand identity across consumer and B2B apps.

Drove zero-to-one design for MVPs, helping founders validate concepts quickly through rapid prototyping, user testing, and iterative design sprints.

Collaborated with product and engineering teams to translate business goals into intuitive experiences, balancing speed-to-signal experimentation with scalable design systems.

Delivered measurable outcomes, including improved onboarding conversion, increased engagement, and successful fundraising support through compelling design storytelling.

Led the strategic vision and execution of Glorify’s core product initiatives, from concept ideation and prototyping through user testing and iteration.

Managed and mentored a team of 2 product designers, guiding their work across multiple verticals of the app and ensuring consistency in design quality and product impact.

Designed and launched Glorify Community, a new community feature that transformed the app from a solo experience into a shared spiritual practice.

Partnered cross-functionally with product, engineering, and leadership to align business goals with user needs, delivering seamless and intuitive experiences that deepened engagement.

Led design for Dynamic Routing, a core enterprise feature that optimized user flows and decision-making interfaces across complex scheduling paths.

Simplified navigation and reduced friction in the routing experience, improving speed, clarity, and conversion for enterprise customers.

Collaborated closely with product managers, engineers, and stakeholders to translate intricate business logic into intuitive design solutions.

Elevated design quality across the product area by introducing scalable patterns and flows that supported both SMB and enterprise use cases.

Led a team of 4 product designers, providing mentorship, feedback, and strategic direction across a wide portfolio of client projects.

Owned the design intake and scoping process for new business, translating client needs into clear design strategies, proposals, and deliverables.

Oversaw the creation of user journeys, wireframes, prototypes, and polished UI designs, ensuring high-quality execution across industries and audiences.

Partnered with cross-functional leads to align design with engineering and client objectives, building trust with stakeholders and helping win new engagements.

Designed and optimized the Buyer Experience across Atlassian’s top-of-funnel, focusing on experiments and flows that drove trial-to-paid conversion.

Partnered with product, engineering, and data science teams to rapidly prototype, test, and iterate on growth experiments.

Improved critical funnel metrics, including a 4.4% increase in trial-to-paid conversions and a 6% reduction in phantom instances, saving ~$30K per quarter in server costs.

Promoted to Growth Strategist, where I bridged design and experimentation strategy to identify opportunities, frame hypotheses, and guide execution across the buyer journey.