# Matthew Ward > Senior Product Designer Location: Greater Seattle Area, United States Profile: https://flows.cv/matthewward I am a senior product and UX designer with 9+ years of experience designing complex, logic-heavy systems across SaaS, fintech, retail, and large-scale enterprise platforms. Most of my work sits upstream of visual design. I specialize in defining end-to-end flows, simplifying complex processes, and reducing friction in systems where mistakes are costly and users are under time pressure. This includes internal tools, operational platforms, and customer-facing products with heavy state management, edge cases, and compliance constraints. I have led design on enterprise and associate-facing applications at scale, working closely with product, engineering, accessibility, and business stakeholders to turn ambiguous problems into clear, executable solutions. My focus is on correctness, clarity, and efficiency rather than surface-level polish. Key areas of focus: • Flow logic and task optimization • Complex systems and platform design • Internal tools and operational workflows • Accessibility and real-world usability • Reducing error, rework, and cognitive load I am strongest when working on problems where clarity matters more than aesthetics and where good design measurably improves speed, accuracy, and outcomes.#UXDesign #UserExperience #ProductDesign #InteractionDesign #UIUX #DesignThinking #AIIntegration #AccessibilityDesign #DesignLeadership #HumanCenteredDesign #AgileUX #DesignSystems #HealthcareDesign #Mentorship #OpenToWork #JobSearch #CareerOpportunity #HireMe ## Work Experience ### Senior Product Designer @ Gap Inc. Jan 2025 – Present Gap Inc. | Enterprise Retail Platforms • Owned end-to-end experience design for large-scale retail and store-facing platforms, including RFID-enabled workflows supporting inventory accuracy, store operations, and associate efficiency. • Defined system-level flows across devices and contexts (store, back-of-house, and enterprise tools), ensuring consistency, correctness, and usability at scale. • Partnered closely with product, engineering, and operations to translate complex operational requirements into clear, executable flows across interconnected systems. • Designed for real-world retail constraints, including speed, error prevention, and clarity under pressure, prioritizing flow logic over surface-level UI polish. • Contributed to platform-level consistency by aligning experiences with shared patterns, system rules, and long-term scalability needs. • Acted as a senior IC point of accountability, helping teams navigate ambiguity, trade-offs, and downstream impact of design decisions. ### UI Design Tutor @ CareerFoundry Jan 2017 – Present Teach students with no experience, UI, UX and Figma skills. ### Lead Product Designer @ Walmart Jan 2022 – Jan 2025 | Greater Seattle Area Lead Product Designer – Pharmacy Platforms Walmart | Health & Wellness • Owned end-to-end flow definition for associate-facing pharmacy systems supporting prescription pickup, central fill, and home delivery in high-throughput retail environments. • Defined system logic, edge cases, and handoffs across multiple applications to reduce errors, rework, and task time for pharmacy associates. • Conducted in-store observation and usability testing with pharmacy staff to understand real-world constraints, speed requirements, and failure points in operational workflows. • Partnered closely with product, engineering, accessibility, and operations to translate complex requirements into clear, executable flows balancing compliance, usability, and technical feasibility. • Advocated for user-centered decisions in high-pressure environments, using research and testing insights to justify flow changes that improved clarity and recognition under time constraints. • Ensured accessibility and design consistency across customer and associate experiences, adapting design system components where needed to meet operational needs.Lead ### Product Designer @ Starbucks Jan 2022 – Jan 2022 | Seattle, Washington, United States Starbucks | Associate-Facing In-Store Systems • Designed and refined associate-facing in-store applications used in fast-paced retail environments where speed, clarity, and error prevention were critical. • Owned end-to-end task flows for operational workflows, focusing on reducing cognitive load and enabling quick, confident actions during peak store hours. • Conducted observation and usability testing in live store environments to understand real-world constraints, interruptions, and failure points. • Partnered closely with product and engineering to translate operational needs into clear interaction patterns that worked within tight technical and hardware constraints. • Prioritized accessibility, readability, and feedback cues to support associates working under time pressure and varying conditions. • Balanced consistency with practicality by aligning to shared patterns while adapting flows to fit in-store realities. ### Worked at @ KCSO Jan 2020 – Jan 2022 ### Product Designer @ BillGO Jan 2020 – Jan 2020 | Redmond, Washington, United States ### UX Designer @ Recruiterbox Jan 2017 – Jan 2020 ### Senior First Officer @ Weststar Aviation Jan 2015 – Jan 2016 | Kota Bharu, Malaysia ### Senior First Officer @ CHC Helicopter Jan 2012 – Jan 2015 ## Education ### Bachelor's degree in Media Communication Royal Holloway, University of London ## Contact & Social - LinkedIn: https://linkedin.com/in/matrward - Website: https://matward.myportfolio.com/work --- Source: https://flows.cv/matthewward JSON Resume: https://flows.cv/matthewward/resume.json Last updated: 2026-02-23