# Matt Hural > Product Manager, Game Designer Location: San Francisco, California, United States Profile: https://flows.cv/matthural ## Work Experience ### Product Manager - VR Identity @ Oculus VR Jan 2020 – Jan 2022 Product lead for VR Identity and primary strategic leader for identity across VR, AR, and Wearables. Led team of 7 product managers working on login and authentication, social (Horizon) profile, followers, privacy settings and identity infrastructure. ● Lead product manager for design and launch of Meta accounts and Horizon profiles. ● Advised top level leadership on Meta-wide identity problems and architecture. ● Coordinated transition from Facebook accounts to Meta accounts across VR and Horizon Worlds. ● Founded VR identity team in January 2021. ● Scaled VR Identity team from 3 PMs and ~20 engineers to 7 PMs ~50 engineers by August 2022. Meta Account Launch https://about.fb.com/news/2022/07/meta-accounts-and-horizon-profiles-for-vr/ ### Product Manager - AR Privacy and Security @ Oculus VR Jan 2019 – Jan 2020 Product lead for AR privacy, focusing on hardware and software privacy features for Rayban Stories and as yet unreleased AR and VR headsets. ● Designed and coordinated implementation of on/off switch for Rayban Stories, ensuring that users can quickly and easily demonstrate that they have switched the device off in sensitive locations. ● Defined initial privacy design for AR hardware and operating system. Rayban Stories Privacy https://about.meta.com/reality-labs/ray-ban-stories/privacy/ ### Product Manager - Ads Transparency and Control @ Facebook Jan 2015 – Jan 2018 | San Francisco Bay Area Product lead for all aspects of Ads Transparency and Control, ads user data protection and ads product launches for Facebook, Audience Network and Instagram. ● Built “View Ads:” industry leading tool for anyone to see any currently running ad on Facebook, regardless of targeting ● Advised top company leadership on external regulatory issues, crisis response and overall transparency strategy ● Translated complex technical, legal, policy, and privacy product requirements across dozens of stakeholders ● Provided engineering leadership for unstaffed products with tight deadlines ● Developed first ever survey-based, consumer sentiment framework for driving product improvements through A/B testing ● Designed and implemented ML-based controls for sensitive topics, training models based on interviews with affected users, reducing harm by ads on people suffering from traumatic experiences ● Implemented comprehensive risk assessment process for ads org in order to mitigate unintended consequences of product launches ● Designed continuing education and training courses on risk assessment, data usage, and privacy implications throughout Facebook Work View All Ads from a Page (June 2018) Allows users across Facebook to see all ads that every page on Facebook is currently running. Announced here: https://newsroom.fb.com/news/2018/06/transparency-for-ads-and-pages/ About Ads Page (Aug 2016) Education pages about ads on FB and across the internet. https://www.facebook.com/about/ads Ad Preferences/Ad Settings Redesign (Aug 2016) Single location to take control of ads-related data on Facebook. Available here: https://www.facebook.com/ads/preferences Announced here: https://newsroom.fb.com/news/2016/08/a-new-way-to-control-the-ads-you-see-on-facebook-and-an-update-on-ad-blocking/ Audience Network Control (May 2016) Control that affects whether Facebook ads data can be used for Audience Network targeting. ### Director of Product, Games @ The New York Times Jan 2013 – Jan 2015 | New York Creative and strategic owner for all aspects of games at the Times. ● Conceived and built new crossword “mini” puzzle as part of new iOS app ● Increased revenue, DAU and all other relevant metrics after relaunch of app ● Set strategic vision for crossword and other game products ● Responsible for P&Ls and planning revenue goals with senior leadership ● Established and led team of 10+ designers, engineers and marketing managers ### Director of Design, Games @ Zynga Jan 2012 – Jan 2013 Product and creative lead for all aspects of studio projects. ● Worked with GM to manage cross-disciplinary studio of 60+ employees ● Designed and documented all game features and overall design direction for studio ● Planned studio creative and strategic vision with senior execs ● Work with Product Management team on metrics for product health and future feature development ### Head of Product @ OMGPOP Jan 2011 – Jan 2012 | Greater New York City Area Product and creative lead for all aspects of studio projects released. ● Responsible for creative direction from concepting to execution and live ops ● Worked with CEO to plan product slate, roadmap, strategy and hiring ● Led small prototyping teams alongside larger dev teams ● Led R&D for new game genres and releases in the mobile social space ● Company acquired by Zynga in 2013 Game Designer - Draw Something ● Biggest mobile social game hit of 2012 ● Downloaded over 100 million times ● Peak DAU over 20 million ### Senior Producer/Designer @ Atakama Labs Jan 2010 – Jan 2011 | Santiago, Chile Design, writing, and production for premium games for the Facebook platform, specifically bringing real, classic gameplay to the Social Games space. Released well-reviewed Facebook Social Game Little Cave Hero. Responsible for: ● Managing multiple teams of 5-12 artists and engineers through Agile development and Scrum ● Features design, scoping and roadmap ● Content and systems concepting and design ● Game metric analysis (retention, monetization, virality) and game tuning/balancing ● Write and edit game script and back-story/world design ● Transition studio from card-based Agile development to web-based through Pivotal ### Associate Producer/Designer @ ohai, inc. Jan 2009 – Jan 2010 Design, writing, and production for Free-to-Play Social MMOs in Flash on Facebook and independent sites. Responsible for: ● Managing small teams of content producing artists and designers ● Features concepting and design ● Content concepting and design ● Systems design and tuning ● Level/world design ● Write and edit game text and back-story/world design ● Oversee community management and write blog/forum features for new content ### Architect/Artist @ American Academy in Rome Jan 2008 – Jan 2009 International vandal, professional dilettante, pretentiousness coordinator, retired architect, garbage collage maker: http://mph-work.com/inside_out/walking/index.html ### Designer @ Nelson Byrd Woltz Landscape Architecture Jan 2007 – Jan 2008 Architectural design for everything from small residential gardens to commercial/civic projects and town plans. ### Lecturer @ University of Virginia Jan 2007 – Jan 2008 Provided studio instruction for classes of up to 14 second year students. ### Peace Corps Volunteer - Mongolia @ Peace Corps Jan 2003 – Jan 2005 TEFL volunteer at small vocational school in semi-rural Mongolia: ● English education for classes of up to 45 vocational students ● Vocational training for classes of up to 12 students in design and construction ● Independently sought and received grant for town’s first English library ● Designed new library and supervised vocational students in its construction ## Education ### BS in Architecture, Philosophy University of Virginia ### M. Arch. in Architecture, Theory, Philosophy University of Virginia ## Contact & Social - LinkedIn: https://linkedin.com/in/mhural - Portfolio: http://www.mph-work.com - Portfolio: http://operatingmanual.mph-work.com --- Source: https://flows.cv/matthural JSON Resume: https://flows.cv/matthural/resume.json Last updated: 2026-03-25