Owned the design and planning for Self-Serve Advertising, from its initial release to an ARR of over $100 million within 4 years. Advertising is the most successful product in Demandbase history and is responsible for ~65% of the company's annual revenue.

Led a team of four designers in the ABX product to identify customer needs, brainstorm new features, and bring more value to the user experience of the product. Brought a successful new pattern of shipping rich features to a team that had been underperforming.

Worked on multiple redesign efforts, ranging from a solo-designer light refresh of the UI for the Targeting product to multiple full design refreshes of the product, the most recent of which launched in January 2022.

Was key to the creation of many processes that bettered the team, from incorporating User Stories at the earliest part of feature creation--to ensure we were building features that users actually wanted--to designing and implementing a User Research process and a Stakeholder Approval process for the team.

Key Features designed: self-serve advertising, advertising reporting, weekly email reports, creative uploader, inventory planner. Created the design system, style guide, and Sketch library for the rebranded website.

Led design and product development for Workstream, Wedbam's creative product management tool for enterprise SaaS companies. Designed the product from stem to stern with a focus on making an extremely complicated product appear simple and elegant. Built the product in a flexible system that allows the product to feel specifically designed for each of five separate customer persona types and thirteen different permission levels. Worked with front-end and back-end developers to build and launch Workstream within 7 months of start date. Made product decisions, advised QA, and conducted user research. Led a team of designers to overhaul the design of all Webdam products, toward unifying the design of three very different legacy products. Mentored and art directed junior designer creating the iOS and Android versions of the product.

First non-eng hire at venture-backed stealth startup. Led design of full company rebrand, including designing the logo for the new company. Created design docs, wireframes, and mockups for website, web platform, mobile app, Chrome extension, and Salesforce AppExchange package. Conducted user research. Worked with developers to implement projects to spec. Worked on pitch decks from ideation to final presentation. Helped create marketing plan, social networking strategy, and ran company blog. Designed, and implemented quality assurance process.