# Matt Peterson > Engineering and Design Leader, Business and Operational Advisor Location: San Francisco, California, United States Profile: https://flows.cv/mattpeterson Specialties: Design Leadership, Product Design Development, Innovation, Mechanical Engineering, Industrial Design, Product Definition and Requirements, Rapid Prototyping, Concept Generation, Project Management, Technical Leadership, Consumer Products, Design Engineering, Product Design, Value Engineering, Design Strategy, SolidWorks, Project Planning, Resource Management, Budget Management ## Work Experience ### Principal & Co-Founder @ Granite Peak Jan 2024 – Present | San Francisco, California, United States Providing engineering and product leadership to accelerate and de-risk hardware development. ### Principal & Founder @ Integrative Product Design LLC Jan 2024 – Present | San Francisco, California, United States Versatile mechanical engineer / industrial designer / program manager with deep expertise in driving business impact, productizing new technologies, and delivering innovative products to market Effective player/coach with strong communication skills who has mentored and managed activities across functional teams Specialties span across development and operations: team leadership and coaching, technical project management, interaction & usability, making ID concepts into manufacturable products, requirements documentation, cost optimization, DFM, supplier collaboration, innovation methods, resource management, data-driven consumer insights, electronics integration ### Fractional Director of Engineering @ PowerGrab Jan 2024 – Jan 2025 Lead and collaborate with a globally distributed engineering team in designing, developing, and deploying new to world solar application. Provide strategic technical direction, optimize product development cycles, and foster a culture of excellence and sustainability. ### Director of Product Design, Engagement Manager @ McKinsey & Company Jan 2015 – Jan 2023 | San Francisco Bay Area Product Innovation - I identify hunting grounds across clients’ product portfolios on where to renovate and innovate; I have designed and led multidisciplinary innovation sprints and diagnostics leveraging category, consumer, and product insights to envision new product offerings and solutions Product Commercialization - I enable highest ROI possible by remediating complex, overbudget and delayed projects; I have led, managed, and contributed expertise to dozens of next gen product development programs from idea to manufacturing across consumer, industrial, cleantech / renewables, and life sciences sectors Product Optimization – I deliver revenue and margin growth by uncovering cost, experience, and sustainability opportunities; I have improved upon current Design to Value offering to include 1) rapid consumer sentiment insights to target critical features, 2) packaging and assembly insights to reduce stock outs and shipping costs; and 3) product insights to reduce material costs and improve customer experience ### Director, Product Design @ LUNAR Design Jan 2015 – Jan 2023 | San Francisco Bay Area Parallel role with above, post acquisition. Continue to represent LUNAR product design, developing value proposition with internal client service teams, and drive Firm knowledge in sustainable product & package design and rapid ideation & prototyping by leveraging digitally-enabled tools including generative design, 3D CAD, as well as social listening consumer insights and Agile methods for hardware development ### Vice President of Operations @ LUNAR Design Jan 2011 – Jan 2015 | San Francisco Bay Area Led 3 of the 5 largest projects in LUNAR’s 30 year history; managed budgets ranging from $30K to $5M with durations lasting 2 weeks to 4 years; authored 80+ proposals Envisioned, built, and led Program Operations practice to enhance client experience with responsibilities including project leadership, client development & proposal writing, scope / schedule / budget management, resource allocation Strategized and executed on efficiency enhancements across all areas of the company – proposal process, project leadership, account management, career path growth, CAD design, resourcing, budget tracking, scope management, and IT Advised founders on company growth, built best practices and implemented revenue forecasting and allocation tools ### Director of Engineering @ LUNAR Design Jan 2006 – Jan 2011 Led & managed half of the LUNAR engineering team, working directly with the Vice President to set direction, hire, train and guide the careers of the team. Developed and structured proposals, presented to prospects, and developed full resourcing predictions. Directed projects from early definition, proofs of concept, alpha & beta prototypes, manufacturing hand-off – across diverse sectors including consumer electronics, medical devices and life science equipment, toys, and consumer packaged goods ### Director of Technology / Industrial Design Team @ LUNAR Design Jan 2004 – Jan 2006 In this joint position, I was responsible for setting and driving technology strategy impacting design and engineering teams as well as being a contributing member of LUNAR's industrial design team; I championed the design team transition to SolidWorks and provided support and training; As an industrial designer, I was responsible for early concepting, design refinement, visualization, and storytelling for consumer electronics, pharmaceutical, and medtech clients ### Product Design Engineer @ LUNAR Design Jan 2001 – Jan 2004 | San Francisco Bay Area In my first role at LUNAR. I gained wide range of product design experience across manufacturing processes including high and low volume plastics and metal as well as capabilities including rapid prototyping, electronics integration, mechanism design, thermal analysis, characterization testing, and component specification. I regularly identified, engaged, and managed manufacturing suppliers globally from prototype to production. I collaborated side by side with the design team to brings concepts through to engineering surfacing, design for manufacturability, part detailing, and critical to function drawing creation for consumer electronics, medtech, and labtech clients ### Systems Engineer @ Visteon Corporation Jan 1999 – Jan 1999 | Dearborn, MI Contributing member of embedded climate control team at Ford Motor Company responsible for running competitive analyses, proposing feature set, and identifying performance characteristics for the Ford Freestyle and Ford Taurus vehicle platforms ### Structural Analysis Engineer @ Johnson Controls Jan 1998 – Jan 1998 | Plymouth, MI Supported analysis team prepare complex automotive interior seat crash simulations. Modeled and refined meshes using Altair HyperMesh, ran non-linear simulations using Abaqus and LS-Dyna. ### Pro Engineer Tech Support @ PTC Jan 1997 – Jan 1997 | Tokyo, Japan Immersed in Tokyo business environment and trained on Pro Engineer 3D CAD software. Assisted customer support team with APAC-based customer requests. Provided feedback on new software versions ## Education ### Bachelor's Degree in Mechanical Engineering University of Michigan ### Bachelor's Degree in Industrial Design University of Michigan ### High School The American School in Japan ## Contact & Social - LinkedIn: https://linkedin.com/in/matt-peterson-sf - Portfolio: http://www.lunar.com - Portfolio: https://www.integrativepd.com/ --- Source: https://flows.cv/mattpeterson JSON Resume: https://flows.cv/mattpeterson/resume.json Last updated: 2026-04-13