# Matt Scaggs > Learning & development leader building learning systems that accelerate performance | AI-powered design | LinkedIn, Meta, & AT&T alum Location: San Francisco Bay Area, United States Profile: https://flows.cv/mattscaggs Over 15 years at AT&T, Meta, and LinkedIn, I've built learning and talent development programs that cut ramp time by 30%, saved $5M annually in training costs, and equipped 6,000+ sales and customer success professionals to perform through one of LinkedIn's largest restructurings. At LinkedIn, I ran learning experience design and curriculum development for 22,000 employees, spanning leadership development, sales enablement, onboarding, and coaching. We pioneered AI-powered production workflows that cut design and delivery cycles by 25 to 30%. At Meta, I built revenue enablement and blended learning programs for global ad sales teams that lifted quota attainment and cut ramp time by 20%. At AT&T, I shipped a program that saved $5M per year, led learning strategy & training design for a national 4G launch, and grew from individual contributor to management roles. What I bring to an L&D function: · Talent development strategy that starts with a business problem, not a content request · Curriculum design and systems built to scale · AI-powered workflows and learning technology that free teams to do higher-value work · Programs built around outcomes, not activities Building or scaling an L&D team? Let's connect. ## Work Experience ### Learning Experience Design Consultant @ Self Employed Jan 2021 – Present Consulting on learning strategy, instructional design, and AI-powered production workflows for companies that need L&D to move business metrics, not just completion rates. ### Manager, Learning Experience Design @ LinkedIn Jan 2022 – Jan 2025 Led design and development of learning programs for 22K colleagues, spanning leadership development, sales enablement, onboarding, and coaching. - Redesigned core coaching certification program; within 6 months, 90% of leaders in the largest business unit were certified. - Built AI-powered production workflows that cut design and delivery cycles by 25 to 30%, freeing capacity for higher-value work without adding headcount. - Managed vendor partnerships end-to-end (scope, quality, and budget) across multiple concurrent programs. - Served as internal SME on adult learning; mentored peers on instructional design and raised the quality bar across the enablement function. ### Senior Strategic Learning Consultant @ LinkedIn Jan 2021 – Jan 2022 | San Francisco Bay Area Designed blended learning curricula for LinkedIn's global sales organization, focused on consultative selling, value-based messaging, and customer-centric behaviors. - Rebuilt onboarding programs that reduced ramp time by 30% and improved quota attainment — results tied to rep performance data, not just course completions. - Led learning strategy & design for LinkedIn's largest reorg: a 6,000-person restructuring of global Sales and Customer Success, designed and deployed under a compressed timeline. ### Senior Instructional Designer @ Facebook Jan 2019 – Jan 2021 | Menlo Park, California Designed global enablement programs for Meta's ad sales teams across multiple verticals and regions. - Built vertical-specific enablement and knowledge management systems that reduced new hire ramp time by 20%. - Designed peer learning frameworks that reduced inbound support requests by 33% in the first 3 months — a structural fix, not a content fix. - Improved quota performance for ad sales teams through targeted, behavior-focused enablement tied to pipeline metrics. - Piloted VR-based learning solutions as one of the early enterprise teams to test immersive learning at scale. ### Lead Product Marketing Manager @ AT&T Jan 2016 – Jan 2019 | Indianapolis, Indiana Led teams responsible for improving digital sales and self-service customer experiences across AT&T's consumer web properties. - Delivered site enhancements that doubled self-service rates, averaging $2.3M/year in call deflection savings. - Reduced vendor content production costs by $100K within 6 months of migrating to a new CMS. - Owned knowledge base governance: set content quality standards and improved findability for customers and support agents. ### Lead Training Manager, Design @ AT&T Jan 2012 – Jan 2016 | Indianapolis, Indiana Managed a team of designers delivering enterprise-scale onboarding and performance support programs for AT&T's frontline sales workforce. - Redesigned the national new hire program, saving $5M/year in training costs and cutting 2 weeks off ramp time. - Developed eLearning evaluation frameworks that linked course outcomes directly to sales results. ### Senior Training Manager, Design @ AT&T Jan 2009 – Jan 2012 | Salt Lake City, Utah Designed learning solutions for sales skills, coaching, and new product launches — including the national 4G rollout training program. - Led the creation of AT&T's first fully paperless learning experience: lifted sales 15%, improved CX scores by 10%, and cut $225K in production costs. - Presented this work at the ASTD and Training national conferences (2013) — recognized as a model for modern, cost-effective learning design. ## Education ### Bachelor of Science in Business, Human Resources Management Western Governors University ## Contact & Social - LinkedIn: https://linkedin.com/in/mscaggs --- Source: https://flows.cv/mattscaggs JSON Resume: https://flows.cv/mattscaggs/resume.json Last updated: 2026-04-13