# Maurita Antoinette > Sr. Product Designer @ Critical Mass () Location: San Francisco Bay Area, United States Profile: https://flows.cv/maurita Maurita is a Digital Product Designer based in Oakland, CA designing beautiful experiences to inspire positive systemic change. She has 5+ years of Design and UX Research specializing in mobile-first PWAs, advanced prototyping, and data-driven strategies. She has designed AI in real estate and incorporates it daily into her product strategy. She has a proven ability to create impactful designs across e-commerce, social impact, healthcare, and real estate and is committed to continuous learning and innovation in the AI space. ## Work Experience ### Senior Product Designer @ Critical Mass Jan 2025 – Present | Oakland, California, United States Digital Product Design for  ### Senior Product Designer @ Critical Mass Jan 2025 – Jan 2025 Digital Product Design for  ### Digital Product Designer (UX/UI) @ Unknown Jan 2025 – Jan 2025 • Specializes in mobile first PWA's, advanced Hi-Fi Prototyping (Protopie), & creating impactful data driven Product strategies. • Experience in designing core product for retail e-commerce, climate tech, real estate, and health • Advocate for using Design to make social and environmental impact • Incorporates AI daily into product design strategy. Committed to continuous learning and innovation in the AI space. ### Senior Product Designer @ ThredUp Jan 2024 – Jan 2025 • Lead Apple Pay UX strategy with Engineering and Product by creating and maintaining Apple Pay UX Diagram. • Design HiFi Mockups for 3 product dev cycles, incorporating learnings from each iteration. • Within 4 months, in collaboration with team, increase new customer conversion rate +8%, and Jan 2025 was the highest new customer growth ThredUp has seen in years. ### Senior Product Designer @ Nike Jan 2023 – Jan 2024 • Lead Product Designer for eCommerce NFT Utility UX that helped members manage, view, and redeem benefits. • Advocate, participate, analyze, & synthesize UXR for .SWOOSH Platform. • Create Hi-Fi Designs, Prototypes, and influential executive presentations. • Help create and manage .SWOOSH Design System and Component Library. ### Senior Product Designer @ Nike Jan 2022 – Jan 2023 | Oakland, California, United States Product Design work for Nike Virtual Studios ### Senior Product Designer @ GoFundMe Jan 2022 – Jan 2022 | Oakland, California, United States • Collaborate with Product, Design, Engineering, Marketing, Brand, and many other stakeholders to create a useful experience for Campaign Organizers. • Bring team alignment for MLP via customer journey map that I then used to to create user experience diagram. • Leverage and maintain the user experience diagram to accurately estimate project timeline and deliver high quality experience on time to meet project deadline via Jira. Received buy in to increase design team by 1 in order to meet deadline. • Lead Design team that consisted of one Product Designer and one Content Designer. • Managed and prioritized design team workload via Jira so our team could stay focused while I fielded new requests, design questions about previous handoffs, and changing requirements • Leverage design system to quickly and efficiently design hi fidelity mock-ups that resulted in weekly handoffs to engineering team. • Lock in step with engineering team to solution vital product requirements, compromise on feasibility, and discuss design decisions. Great collaboration resulted in fast output on both sides. • Participate in multiple Design org critiques where I received and gave design feedback. ### Product Designer @ Zillow Jan 2021 – Jan 2022 • Partner with Product, Engineering, Design & Research, Marketing, Legal, Applied Scientists, and 3rd parties to create useful experiences for first time home buyers. • Create impactful and data driven user experiences on the Rich Media Experience (RMX), Home Details Page (HDP), and Search. • Design high quality mock-ups and prototypes via Figma and ProtoPie and iteratively improve them based on UXR team key insights. • Create interaction recipes for detailed engineering handoffs to have alignment on desired component behavior. ### Product Design Lead @ The Cusp (Closed Dec 2020) Jan 2020 – Jan 2020 • Lead Design & Research team to achieve delightful and functional experiences for our patient members and Clinical Team • Manage, train, and mentor one UX Researcher and one multidisciplinary designer (Illustrator & Product Design) • Implement design thinking process (Empathize & Research, Wireframe, Design Hi-Fidelity, Prototype, Test) to create consumer and enterprise healthcare software designs to support women in menopause and the Clinical Team that provided extraordinary care to them. • Collaborate and lead product design strategy with marketing, engineering, and clinical team to create a well rounded physical and digital user experience ### Software Engineer & Product Designer @ Apple Jan 2017 – Jan 2020 • Product Design (UX/UI) several internal tools for various Apple Maps teams using Sketch • Collaborate and facilitate design thinking sessions with teams consisting of stakeholders, PM's, and software engineers • Conduct qualitative UXR to pinpoint the needs, wants, and desires for teams that use the internal software tools • Synthesize and communicate data driven design intent to internal and external stakeholders as well as partnering with them to achieve the goals of the project • Wireframe and make interactive prototypes and then develop full stack internal web apps in ReactJS while also implementing both Python and PostgreSQL on backend. • Design unique team reporting to present data more efficiently to team owners • Data analysis and automation for Apple Maps in Python and PostgreSQL ### Software Engineer Intern @ Apple Jan 2016 – Jan 2016 • Design wireframes and hi-fidelity mockups for new internal tool concept • Develop in Python • Design presentation for stakeholders to communicate the value of creating new tool ### Computer Science Teaching Assistant @ Spelman College Jan 2014 – Jan 2016 | Spelman College • TA for Introduction to Computer Science (freshman) class and Data Structures & Theories (sophomore) class • Assist a classroom of 20+ students better understand CS concepts • Taught and trained students to code in C++ and Python ### Business Technology Intern @ Discover Financial Services Jan 2015 – Jan 2015 | Riverwoods, IL • Business Analyst that implemented the process of Agile • Created numerous spreadsheets/documents to assist the Developers, Testers, and Product Owners • Debugged and broke Testers code • Organized and scheduled various meetings throughout the Business Technology department • Volunteered with the Boys & Girls Club of Chicago to make their summer more eventful and exciting (took children to the zoo) ### Web Development/Design Intern @ North Village Group - Inland Empire Jan 2014 – Jan 2014 • Coded websites in HTML/CSS • Created/Designed graphics with Adobe Illustrator/Photoshop ### Google Edge Participant @ Google Jan 2014 – Jan 2014 • 1 out of 30 participants chosen from over 60 Historically Black Colleges and Universities • Completed the Udacity CS course and final project where I created a social network and search engine using Python • Attended weekly meetings with a Google engineer on Google Hangouts and worked with a group to create an app using Google App Engine • Attended a weeklong summit held in Mountain View, California • Presented final group project to program participants and Google Engineers ## Education ### Bachelor’s Degree in Computer Science Spelman College ### Summer Venture in Management Program (SVMP) in Business Administration and Management, General Harvard Business School ## Contact & Social - LinkedIn: https://linkedin.com/in/maurita-antoinette-35971989 - Portfolio: https://tinyurl.com/Maurita-Design-Portfolio --- Source: https://flows.cv/maurita JSON Resume: https://flows.cv/maurita/resume.json Last updated: 2026-04-13