Responsible for all brand and product design as the business scales.

Partnership with engineering, sales, and marketing to ensure the product experience and brand voice are aligned and unforgettable across all platforms and channels.

Building the foundations of the design organization.

As Senior Director of Brand Design, I led the evolution of Fandom’s visual identity and creative operations across a portfolio of five global brands. I scaled the team, matured the systems, and elevated the creative impact across the full marketing funnel—from brand storytelling to sales enablement to product-integrated design.

Oversaw global rebrands for Fandom and GameSpot, delivering a +20pp lift in unaided awareness and brand favorability year-over-year.

Scaled the brand design team from 3 to 15 globally, expanding creative support across brand, lifecycle, B2B, platform, and sponsorship initiatives.

Partnered with lifecycle marketing to drive full-funnel creative across CRM, social, paid, and editorial campaigns.

Executed creative development for monetizable, creator-led social campaigns—bridging brand storytelling with performance to drive campaign engagement and revenue contribution.

Influenced $20M+ in attributed revenue via GTM campaign creative, tentpole event branding, and sales enablement design.

Built a scalable design ops model with KPI-based intake and AI-assisted prioritization, reducing turnaround time by 20% and increasing strategic alignment by 35%.

Integrated brand identity into product UX and design systems in partnership with Product and Engineering teams.

Owned budget and vendor management across tools, contract talent, and creative production.

Recruited by the CMO to build Fandom’s first centralized brand and marketing design function. As Director, I laid the strategic and operational foundation for a growing in-house design team and expanded brand influence across every customer touchpoint—from paid and editorial campaigns to B2B and event experiences.

Developed the company’s first visual identity system and implemented consistent brand standards across marketing, content, and sales assets.

Led the creative execution of co-branded campaigns, livestream experiences, and editorial sponsorships—delivering a 20% lift in campaign reach and engagement.

Launched visual systems for new sub-brands, helping to extend the Fandom ecosystem into commerce and editorial verticals.

Established a prioritization and intake model that was adopted by cross-functional teams to streamline execution and improve throughput by 30%.

Partnered closely with Sales, Marketing, and Product leadership to align creative output with revenue, engagement, and growth goals.

Built the operational foundation to scale the team and elevate Fandom’s creative maturity.

Brought graphic design principles and concept-driven thinking to a product-focused team. Introduced an agency-style service model, expanded capabilities into motion, 3D, and environmental design, enabling new business and creative opportunities.

Team leadership and planning, art direction, design, project management, client relations. Maintain the agency’s creative standards across all channels. Lead a team of 4–6 designers through art direction and hands-on design. Manage all facets of fast-moving projects, including budget, scheduling, client interface, presentations, and division of labor. Support and encourage everyone.