Facilitate complete brand redesign efforts on company website while optimizing for SEO performance.

Developed Figma mockups for Netflix's Snapchat tournament lens.

Managed contract designers, ensuring quality work aligned with client/company requirements.

Developed pixel-perfect mockups for Company Announcement feature with advanced filtering to target specific workforce segments.

Led design reviews with cross-functional stakeholders to ensure designs are effective, feasible, and fulfill project goals. Advocated for user-centered design principles and data-driven decisions.

Created comprehensive design documentation by conducting user research, ideation workshops, and competitive analysis.

Spearheaded development of new digital branding guide through user interviews and design research to create compelling brand experience through visual style, voice and tone, and accessibility.

Developed a role/permissions-based design ecosystem with dependent symbols and artifacts, collaborated with UX designers on design system concepts, building, and testing.