# Maxwell Morrison > Senior Analytics Engineer at Sigma Location: San Francisco, California, United States Profile: https://flows.cv/maxwellmorrison Experienced and driven analytics engineer helping Sigma deliver on the promise of being the world's best self-service analytics and business intelligence tool. A 2023 recipient of a Master of Science in Business Analytics from Wake Forest University, specializing in leveraging data to drive key business decisions. Professional expertise encompasses a broad spectrum of data functions including retrieving, querying, wrangling, manipulating, transforming, and visualizing data to optimize business outcomes. Proven track record in high-growth startups, developing skills in efficient data operation and process creation with a focus on improving end-user experience and ensuring actionable insights are effectively communicated. ## Work Experience ### Senior Analytics Engineer @ Sigma Jan 2025 – Present | San Francisco, California, United States ### Data Analyst @ Novi Jan 2024 – Jan 2025 | San Francisco, California, United States • Building end-to-end business intelligence infrastructure via Fivetran, DBT, Metabase, and Hex to establish data governance standards, automate reporting practices, and standardize metrics across all business verticals • Built and deployed AI-driven analytics solutions using Anthropic APIs via Python, integrating Hex dashboards and DBT model outputs to deliver automated, interactive insights for non-technical stakeholders • Integrated product data with HubSpot and NIQ/LabelInsight partnerships to uncover previously unknown insights and brand segments to drive new sales and support strategies • Created a comprehensive dashboard suite in Metabase & Hex to serve all company stakeholders with varying analytical needs, designed with data visualization and UI best practices to empower both technical and non-technical audiences ### Data Analyst @ Silo Jan 2023 – Jan 2024 | San Francisco, California, United States • Served as the lead analyst for all business verticals with a particular emphasis on capital and finance teams • Produced high-level reports and dashboards in Hex utilizing advanced SQL and various Python applications, delivering key insights and actionable intelligence directly to the all levels of the company including executive leadership • Spearheaded the selection and integration of Hex as Silo’s primary business intelligence (BI) tool, leading our transition from Mode and enhancing BI capabilities throughout the company • Managed the full scope of Silo's data pipeline, from Postgres through Stitch and Snowflake down to end-use reporting, ensuring data integrity and accessibility across all business verticals • Designed and implemented data models in DBT through VS Code IDE, creating robust analytical layers that support automated reporting and advanced data analysis • Enhanced operational efficiencies by automating previously manual processes, transitioning critical data workflows from Google Sheets into scalable, automated systems. ### Executive Insights Analyst @ PlayStation Jan 2022 – Jan 2023 | San Mateo, California, United States ### Associate Reporting Analyst @ PlayStation Jan 2020 – Jan 2022 | San Mateo, California, United States • Analyze and visualize key KPI data for recurring retrospectives designed for driving key business decisions at the executive level • Expand reporting capabilities of new PlayStation teams as we expand new commerce initiatives to emerging global markets • Develop automated dashboards and project management processes in Excel, Tableau, MicroStrategy, and PowerBI to scale reporting team in anticipation of growth • Lead reporting stakeholder for full backend data implementation project aimed at revamping data quality along with ease of access and automation for reporting capabilities ### Senior Growth Operations Specialist @ Premise Jan 2019 – Jan 2020 | San Francisco, California, United States • Owned core operations for commercial and international development projects, deploying gig-style data collection tasks to app-users across the world to meet client- defined KPIs and SLAs • Worked with stakeholders across the business to collect data and publish internal project KPI reports for executive leadership team • Managed company-wide Jira & Confluence reboot, working cross-functionally with all stakeholders to ensure proper agile practices were in place with all workflows and processes effectively documented for scalable growth ### Operations Associate @ Collective Health Jan 2017 – Jan 2018 | San Francisco, California, United States • Execute the day-to-day operations of our health plans for four employers, including adjudication of medical claims, supporting our member-facing advocacy teams by resolving research inquiries, and completing core team-oriented rotating operational tasks • Collaborate across teams to improve the efficiency of the operations team and our workflows • Regularly working as a part of operations improvements - short and long term projects designed to improve facets of the operations department. • Worked across two Operations recruiting cycles - evaluated initial case studies to develop a quality pipeline from our top-of-funnel, conducted phone and video interviews for second round candidates in order to make final decisions for what candidates to bring on site, helped develop improvements across the recruiting process. • Operations subject matter expert for subrogation. Managing internal workflows, member and legal escalations, as well as maintaining our relationship with our subrogation vendor, The Phia Group ### Program Researcher @ Allotrope Partners Jan 2017 – Jan 2017 | Oakland, California • Researched and built reports for the Microgrid Energy Accelerator (MIA), a capital finance facility designed to provide catalytic funding for microgrid project developers who aim to provide reliable, affordable electricity through renewable energy • Assisted with the development of the Clean Energy Investment Accelerator (CEIA), a private-public partnership investment vehicle designed to advance clean energy policy and financing solutions worldwide. Partners include the U.S State Department, U.S. Agency for International Development, Allotrope Partners, World Resource Institute, and the National Renewable Energy Laboratory • Built the foundation and lead the development of Allotrope's communication strategies and social media presence • Assisting with designing "Country Profiles" for the our future website in order to display our efforts in our target countries ### Social and Media Growth Fellow @ ATTN: Jan 2016 – Jan 2017 | Greater Los Angeles Area • Co-lead the resurgance of the ATTN: Instagram profile, gaining 14,000 new followers over three months, increasing median video views by 4,000 per post and engagement rate by 2% • Pitched daily ideas for Instagram and Facebook, leveraging Twitter and BuzzSumo to quickly respond to viral trends and breaking events. • Created content for Instagram using Adobe Illustrator, InDesign, and Photoshop to produce infographics, gifs, and different styles of engaging posts • Created weekly Instagram competitor analysis presentations to provide data-driven insights into how we should change our content to better engage our audience • Assisted in the packaging of Facebook and Twitter articles. This included leveraging Google Analytics to create captivating headlines and subtext as well as using Photoshop to create the main post image. • Published Facebook and Twitter stories through Publisher, editing headlines and story copy, as well as creating link URL's and gaining organic engagement with quality SEO • Produced content on a moment's notice, reacting quickly to large events such as campaign rallies and speeches, Election Night 2016 coverage, and other breaking news ### Research Associate @ University of Oregon Community Service Center Jan 2016 – Jan 2016 | Eugene, Oregon Area • Worked with counties in Oregon to update their five year community profiles for submission to FEMA for emergency funding grants, analyzing large sets of census data to encapsulate the broader impacts of economic and demographic changes • Used Microsoft Excel to update the community profiles, transferring data sets and tables to the final profile • Used data visualization techniques to synthesize and modernize community profiles with Adobe InDesign and Adobe Illustrator • Referenced Census data to highlight major trends key to future FEMA grants and hazard mitigation strategies ### Recreation Staff, Multiple Positions @ University of Oregon Community Service Center Jan 2013 – Jan 2016 | Eugene, Oregon Area • Began as an assistant maintenance technician, working with the head technician to maintain the Rec Center's interior and its fitness accessories • Transitioned into a weight room supervisor role, overseeing the two weight rooms. Duties included rule enforcement, assisting people with heavy lifts, as well as cleaning and maintaining the weight room's accessories • Worked as an equipment manager, welcoming guests into the Rec Center, helping them with any questions they might have as well as checking equipment in and out to patrons • Promoted to role of Operations Supervisor, overseeing the responsibilities of the weight room supervisors and equipment managers during my shifts, as well as working with upper level management to discuss possible ways to improve overall operations • Throughout my three years at the Rec Center, I also held the role of Rental Supervisor. This meant setting up and supervising any events that outside parties were hosting as they rented out Rec Center spaces. ### External Engagement Coordinator @ Roosevelt Institute Jan 2015 – Jan 2016 | Greater New York City Area • Worked with a diverse team of five others to revamp The Roosevelt Institute's West Region, focusing on new chapter creation and actionable policy implementation • Oversaw the West Region's internal and external communication strategy and managed its media presence to highlight policy creation and build relationships with local media outlets • Used the Objective and Key Results (OKR) strategy to set realistic yet challenging goals when formulating the year-long strategys and goals • Created graphics and fliers to chapter events designed to draw more students and faculty to attend • Worked with intra-state chapters to drive cross-chapter collaboration and assistance - focusing on recruiting chapter heads as well as driving overall volunteer recruitment numbers • In the Summer of 2015, was tasked with creating a Roosevelt Institute Storybook, designed to highlight the mission and previous work of the institute during a brand transition • Selected for The Roosevelt Institute's Ten Ideas for Energy and Environment policy journal for a brief titled "Bioswale Implementation: Reducing Total Pollution Output into the Willamette River" • Co-lead the creation of the University of Oregon's first Roosevelt Institute network chapter - recruited a team of eight members to meet weekly to drive policy discussions, policy development/writing skills, and expand The Roosevelt Institute's presence on the West Coast. ### Research Associate @ City of Eugene Jan 2015 – Jan 2015 | Eugene, Oregon Area • Worked with a team of three others to collect transportation behavoir data of University of Oregon students to assist the City of Eugene Transportation Department in future planning and policy decisions • Used student surveys, parking utilization case studies, and Geographic Information Systems analysis to collect and present data • Presented our final deliverable to the City of Eugene Transportation Department along with other city officials, providing data, analysis, and future outreach and policy recommendations for the city ### Eugene Branch Intern @ Oregon Climate Jan 2015 – Jan 2015 | Eugene, Oregon Area • Coordinated grassroots efforts to build momentum around passing a cap-and-dividend bill through the Oregon State Legislature in 2014 • Met with several Oregon legislatures to garner support for the bill and add their name as an official co-sponsor • Collaborated with a team of interns across the state of Oregon to develop a summer-long plan designed to build awareness, grow our volunteer base, and produce organization deliverables • Gained the support of several established companies in the Eugene, Oregon area to spread our mission and sponsor our cause • Spoke with the director of the Oregon State Republican Party to try and gain their support for the bill, approaching her with policy outcomes and economic possibilities of a cap-and-dividend system ## Education ### Master of Business Analytics in Business Analytics Wake Forest University Jan 2021 – Jan 2023 ### Bachelor's in Planning, Public Policy and Management University of Oregon Jan 2012 – Jan 2016 ### High School Diploma South Eugene High School Jan 2008 – Jan 2012 ## Contact & Social - LinkedIn: https://linkedin.com/in/mzmorrison --- Source: https://flows.cv/maxwellmorrison JSON Resume: https://flows.cv/maxwellmorrison/resume.json Last updated: 2026-03-25