• Spearheaded design initiatives for system and feature levels within Dell's eCommerce ecosystem, enhancing

user experience.

• Re-architected software and services, unifying item stack components across purchase platforms by

consolidating 30+ variations, improving clarity and reducing engineering defects.

• Rebuilt and internalized a previously outsourced feature, generating $1M+ in cost savings.

• Directed cross-functional alignment across product, business, and engineering stakeholders to drive roadmap

additions for infrastructure-level initiatives.

• Partnered with engineering to implement a reusable micro-frontend powering cross-platform purchasing across

enterprise and consumer global experiences.

• Overhauled and relaunched Express Checkout for Premier users, restoring adoption and contributing to YoY

CSAT and conversion improvements.

• Achieved 3 awards for results including software and services, componentry, and increasing conversion.

• Collaborated with cross-functional teams to define product requirements and integrate feedback into design

iterations.

• Created the discovery and framing for Global Dell Outlet which led to the modernization of the platform

resulting in the discontinuation of legacy platforms increasing customer feedback.

• Reduced design fragmentation across 6+ purchase platforms.

• Collaborated with developers to reduce over 40 live defects, increasing conversion and customer feedback.

• Mentored junior designers, supporting their skill development and strengthening the design team's capabilities.

• Increased purchase experience conversion by 10% year over year.

• Created user tests to find key pain points to solve, increasing CSAT scores by 10% year over year.

• Initiated the first front-end user interface for intuitive conversion of design files into an actionable web builder.

• Developed user experience from research to empower marketers to convert design files into a creator platform.

• Collaborated with developers and designers to test functionality and identify constraints within UX design.

• Completed a 480-hour course on design principles, user behavior research, and hands-on conceptual solo/group projects from ideation to execution.