# Maya Venkatraman > Product Designer Location: Palo Alto, California, United States Profile: https://flows.cv/maya ## Work Experience ### Product Designer @ Identifeye Health Jan 2022 – Present ### Product Designer @ Roche Jan 2017 – Jan 2023 iThemba Life - is a disease management system designed to specifically for Sub-Saharan Africa and similar markets. Patient app features include result delivery, result history, appointments, medication reminders, medication dashboards, patient surveys and instructional videos; and works across four (commonly co occurring) infectious diseases - HIV, HCV, HPV and TB. (and COVID result delivery). The iThemba suite also includes a Web based admin console, clinic level reports and program level dashboards. Only designer on the project, started at very early stage of product development. The iterative, user centered design process we established and used uncovered needs for all the players in the healthcare eco system in our initial target markets. One of the first mobile apps built within Roche. NAVIFY Mutation Profiler - is a clinical genomic interpretation tool that helps geneticists create a report for oncologists, highlighting the therapeutic options that genetic testing has uncovered for a patient. Established a design process with iterative usability testing and field feedback every quarter. Designed a WYSIWYG interface to reduce cognitive load, simple streamlined workflows to help optimize time spent by expert users, introduced single page design patterns and a simple design language. Worked as the only designer and researcher on this product from strategy and planning stages through implementation sprints for two releases. First web application built within Roche. Product in market. 2 patents filed. https://www.navify.com/products/navify-mutation-profiler/ NAVIFY Symptom Tracker / Remote Monitor - collects self-reported (user input or sensor provided) health risk factors from patients, employees or students and displays recommendations based on guidelines. Work completed in ~8 weeks - design iterations, user feedback gathering, regulatory vetting and placing in App Store and Playstore. ### Product Designer @ Kalpana Ink Jan 2016 – Jan 2017 | San Francisco Bay Area Design and research @ kalpana.ink ### Principal Interaction Designer @ Yahoo Jan 2011 – Jan 2016 | Sunnyvale Lead designer for Yahoo Gemini Led the design during a period of rapid evolution, as the product grew from its nascent state into the only ad-platform to offer search and native advertising together. Worked on the end to end flow to bring search into the product including ad booking forms, ad management pages, and flows to schedule and pick up reports. Designer for Yahoo Dragonfly: Completely redesign the Yahoo globalization solution. Product has been presented as innovative and disruptive in globalization industry event. Our internal customers love it. Analytics at Yahoo Hands on design for several reporting products and dashboards for audience and advertising data. Leadership Led and grew the Ads and Data design team (10 designers) for a year (2013) ### Principal Interaction Designer @ Oracle Corporation Jan 2010 – Jan 2011 Sole Designer on the complete redesign of Web Content Management System Re-imagined the user experience of the decade+ old product. The redesign used contemporary interaction patterns, best practices from mass market content management systems and direct manipulation paradigms. Information Architecture and site design for middleware documentation site that contains several hundred pages and information for dozens of products. ### Principal Interaction Designer @ Sun Microsystems Jan 2009 – Jan 2011 | Menlo Park, CA Led the evolution of developer portal site for the JavaFX technology. Led the evolution of a small four page brand site into a mid-size content and community website. Set up a daily cadence for social media updates, weekly cadence for publication of articles and a quarterly cadence for redesigns. Managed the content, community and process for the website. Worked with external vendors, internal content provider, marketing and development to drive the site through one large redesign. Also wrote some content, designed sample apps, and created weekly site analytics reports. ### Senior Interaction Designer @ Sun Microsystems Jan 2005 – Jan 2009 | Menlo Park, CA Re-designed Portal Sever Product Completely redesigned the user interface for the Portal Server - a large web application. In the new design I replaced the existing tab based , feature centric ui with a task centric, direct manipulation approach, using the latest advancements in web front end technology. ### Interaction Designer @ Sun Microsystems Jan 2001 – Jan 2005 | Menlo Park, CA User Centered Design of several features in the NetBeans IDE including a complete redesign of the onboarding experience. This included installation, startup screens, sample code, training content and a couple of key invasive changes to the structure of the product itself. ### Interaction Designer @ Vividence Jan 1999 – Jan 2000 | San Mateo, CA I was the fourth person to join the company. Our offering was essentially a non-moderated, remote user testing system. A pool of users, using a special instrumented browser, would be sent to a client website, to perform specific tasks. Objective, subjective and click data was collected to during these sessions. In addition to playing a role in shaping the offering itself, I designed all the key product interfaces including the scripting tool that our internal consultants used to create the study script and the report interfaces presented to clients. The reporting solution included quantitative data with some statistical analysis, qualitative data and interactive clickstream presentation of path data. I spoke at BAYCHI Usability SIG ( https://baychi.org/bof/web/20000504/ ) and HFES about this work and also filed for two patents. Only designer on this team. Gathering feedback Designing for user feedback, startup, Y2K The internet, ecommerce and google are new things at this time. Our mission was to help our customers gather user insights about their sites on the internet - using the internet. In addition to playing a role in shaping the offering itself, I designed all the key product interfaces including the study scripting tool that our internal consultants used and the report interfaces presented to clients.Today, our solution would be called a non-moderated, remote user testing system. Only designer on this team. Fourth person to join the company. Spoke at BAYCHI Usability SIG and HFES about this work and also filed for two patents. Example insights publication from Vividence study : https://newsroom.accenture.com/industries/retail/accenture-vividence-detail-prescription-for-yearahead-in-eholiday-2000-apparel-report-card.htm ### Faculty Research Assistant @ University of Maryland Jan 1998 – Jan 1999 | Human Computer Interaction Labs (HCIL) Designed and developed a UI that helped users query groups of data sets from NASA. Typically users made the query and had to wait a considerable period of time before results were returned - many times only to learn that there was no data corresponding their query existed. I designed an interface to improve this user experience. Users were shown a preview of where data sets existed - geographically and temporally. ## Education ### PhD. in Human Computer Interaction University at Buffalo ### Master of Science - MS in HCI, Industrial Engineering University at Buffalo ### B.E. in Industrial Engineering Delhi College of Engineering ## Contact & Social - LinkedIn: https://linkedin.com/in/mayav --- Source: https://flows.cv/maya JSON Resume: https://flows.cv/maya/resume.json Last updated: 2026-02-23