# Maya S.

> PM + Designer · From roadmap to shipped UI

Location: San Francisco, California, United States
Profile: https://flows.cv/mayas

PM and Designer. I've spent four years building a mortgage platform: writing the roadmap, designing the screens, and talking to the users in between. I drive product strategy and design in a collaborative startup environment, building tools that simplify complex workflows.

I work best at companies that build something genuinely helping people navigate complex things. Fintech background, edtech roots (University of Chicago), design craft throughout.

mayascheidl.com ✨

## Work Experience
### Product & Design Lead @ Realfinity
Jan 2023 – Present
Leading product strategy, roadmap, and design for Realfinity's mortgage origination platform. Drive cross-functional collaboration through regular planning cycles and maintain product requirements documentation to align development teams.

Recent product releases include an updated loan application with a guided stepper interface, integrations for credit and asset verification, a stated income pre-approval workflow, AI-powered document processing capabilities, and an integrated pricing engine for loan officers. Lead ongoing user research and competitive analysis to inform product prioritization and feature development.

### Product Designer @ Realfinity
Jan 2022 – Jan 2023 | San Francisco Bay Area
Spearheaded design and product efforts across Realfinity's mortgage origination platform, focusing on user experience for loan officers and borrowers. Design responsibilities span user flows, wireframes, and prototypes for complex mortgage workflows. Core projects included pricing enhancements for loan officers, updated refinance tools for homeowners, and a new dashboard experience for homebuyers.

Led the redesign of company websites and established design systems and style guides to ensure consistency across products and platforms.

### User Experience Designer @ Maya Scheidl Design
Jan 2021 – Jan 2022

### Senior Assistant Director of Admissions @ University of Chicago
Jan 2020 – Jan 2021
Supervised two Senior Admissions Counselors on the outreach and communications team. Managed recruitment, evaluation, and advocacy for 1,500+ applicants annually from the Greater Los Angeles Area. Coordinated logistics for travel and events, including information sessions both in-person and virtually for prospective students and families.

### Director of Print Media and Outreach Operations @ University of Chicago
Jan 2018 – Jan 2021 | Chicago, Illinois, United States
Coordinated print media and event communications for 30,000+ applicants and 100,000+ prospective students. Developed, edited, and organized content for email, print, and web channels. Provided design direction for all print media publications. Collaborated cross-functionally with the design team, senior leadership, and events team to create, execute, and optimize communications strategies. This role developed skills in content strategy, design direction, and cross-functional collaboration.

### Assistant Director of Admissions @ University of Chicago
Jan 2019 – Jan 2020 | Greater Chicago Area

### Senior Admissions Counselor @ University of Chicago
Jan 2018 – Jan 2019

### Admissions Counselor @ University of Chicago
Jan 2017 – Jan 2018

### Zero-Waste Committee Project Assistant @ The University of Chicago
Jan 2017 – Jan 2017 | Greater Chicago Area
Served as head of the student planning committee for UChicago's inaugural zero-waste athletics event. Acted as primary liaison between students and campus administration. Co-managed social media for university-wide accounts on the day of the event. Planned weekly meetings, prepared agendas, recorded minutes, and distributed tasks among committee members. This role developed skills in project management, stakeholder coordination, and cross-functional collaboration.

### Swim Instructor @ Unknown
Jan 2013 – Jan 2017 | Chicago, Illinois, United States
Taught private and group swim lessons for children and adults across all skill levels, creating tailored curriculum for each student's needs and abilities. Adapted teaching approaches to accommodate different learning styles, ensuring progression from beginner fundamentals to advanced techniques.

### Student Director, College Programming Office @ University of Chicago
Jan 2016 – Jan 2016
Led and provided guidance to 10 Orientation Leaders for the Chicago Urban Experience Program for incoming students. Assisted with communication and planning for orientation week. Facilitated pre-orientation and orientation events with over 400 attendees on campus.

### Environmental Education Program Assistant @ Student Conservation Association
Jan 2016 – Jan 2016 | Greater Chicago Area
Developed curriculum for environmental education activities and led nature hikes and activities for children ages 5-14 at parks across Chicago. Taught fundamental environmental concepts while adapting to dynamic outdoor classroom environments.


## Education
### Bachelor's degree in Environmental Studies
University of Chicago

### UX Academy
Designlab


## Contact & Social
- LinkedIn: https://linkedin.com/in/maya-scheidl
- Portfolio: https://www.mayascheidl.com/

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Source: https://flows.cv/mayas
JSON Resume: https://flows.cv/mayas/resume.json
Last updated: 2026-04-13