I partner with tech companies and emerging startups to build, evolve, and scale brand systems that bridge strategy and design. My work often lives at the intersection of visual storytelling and operational efficiency — helping teams translate brand vision into scalable systems, design assets, and creative campaigns that drive growth and consistency across every touchpoint.

I specialize in:

Brand System Development: Establishing or refining scalable design systems that support cohesive visual identities across digital and marketing channels.

Visual Strategy & Campaign Design: Collaborating with marketing and product teams to concept and execute integrated campaigns that bring brand narratives to life.

Creative Direction & Art Direction: Leading and mentoring designers, aligning cross-functional teams, and ensuring creative outputs meet both strategic and aesthetic goals.

Process & Workflow Optimization: Building tools, guidelines, and workflows that enable design teams to move faster without compromising quality or brand integrity.

Analyzes, ensures, and advises on creative guidelines for design systems across the brand experience.

Ideates and collaborates brand campaigns to build refreshed brand equity.

Designs BAU creative for social and web platforms to maintain cohesive tone and messaging across the board.