# Maygan Abude > Staff brand designer | Helping tech & startup teams build scalable, story-driven brand systems Location: San Francisco Bay Area, United States Profile: https://flows.cv/maygan I’m a senior brand designer with over a decade of experience building and evolving brand systems across enterprise and high-growth environments. My work sits at the intersection of strategy and execution. I partner closely with Product, Marketing, and executive stakeholders to translate business objectives into scalable brand frameworks, campaign ecosystems, and cohesive visual systems. Throughout my career at companies like MongoDB, Linktree, and Uber, I’ve led cross-functional initiatives that strengthened brand governance, improved creative workflows, and elevated storytelling across digital and experiential touchpoints. I’m particularly drawn to environments where brand is treated as a growth lever, not just a visual layer. Whether building from the ground up or refining an established system, I focus on clarity, scalability, and impact. Let’s build brands that perform 💫 ## Work Experience ### Freelance Brand Designer @ Halika Detours Studio LLC Jan 2020 – Present | San Francisco Bay Area I partner with tech companies and emerging startups to build, evolve, and scale brand systems that bridge strategy and design. My work often lives at the intersection of visual storytelling and operational efficiency — helping teams translate brand vision into scalable systems, design assets, and creative campaigns that drive growth and consistency across every touchpoint. I specialize in: Brand System Development: Establishing or refining scalable design systems that support cohesive visual identities across digital and marketing channels. Visual Strategy & Campaign Design: Collaborating with marketing and product teams to concept and execute integrated campaigns that bring brand narratives to life. Creative Direction & Art Direction: Leading and mentoring designers, aligning cross-functional teams, and ensuring creative outputs meet both strategic and aesthetic goals. Process & Workflow Optimization: Building tools, guidelines, and workflows that enable design teams to move faster without compromising quality or brand integrity. ### Staff Brand Designer @ Handshake Jan 2025 – Jan 2025 | San Francisco Bay Area ### Brand Designer @ MongoDB Jan 2022 – Jan 2025 | San Francisco Bay Area ### Designer @ Linktree Jan 2022 – Jan 2022 | remote Analyzes, ensures, and advises on creative guidelines for design systems across the brand experience. Ideates and collaborates brand campaigns to build refreshed brand equity. Designs BAU creative for social and web platforms to maintain cohesive tone and messaging across the board. ### Designer II @ Uber Jan 2018 – Jan 2022 | San Francisco, California • Cross-pollinates across external teams to research + develop brand growth. • Collaborates to create in-app experiences that geared toward improving every day experiences. • Works as a creative resource to creating splash campaigns (announced partnerships, promotions, media spots, events, etc). • Works with print vendors to produce restaurant marketing kits (in-store collateral and external signage) and delivery bags for couriers. • Manages internal design communications. ### Senior Graphic Designer @ ZÜCA, Inc. Jan 2016 – Jan 2018 • Worked directly with marketing director to strategize and develop content needed for seasonal campaigns. • Provided art direction for marketing campaigns and develops templates for junior designer to create supporting assets. • Spearhead seasonal product development design in preparation for on-time product launches. • Brought innovative ideas and brainstorms with the team on how to grow and improve assets library. • Multimedia design and development aiming to engage audience and generate qualified leads. • Maintained communication and status updates to internal and external stakeholders. • Proofed all marketing material prior to delivery. ### Graphic Designer @ Mountain Hardwear Jan 2015 – Jan 2015 | Richmond, CA • Designed instore seasonal graphics, engaging store goers with upcoming winter collections. • Managed web marketing visuals, pushing end of fall sales. • Collaborated with head designers to explore fresh, new visual solutions for company’s forthcoming seasonal work book, revitalizing brand values. ### Graphic Designer @ Marketshare Incorporated Jan 2014 – Jan 2015 • Conceptualized and designed a wide variety of interior and exterior marketing mediums for clients. • Responsible for designing and producing all visual materials accompanying marketing solutions reached within the team. • Managed, organized, and revitalized company’s annual catalog design, greatly improving sales distribution of company products. ### Junior Graphic Designer @ Design-Works Jan 2012 – Jan 2014 | Downtown San Jose • Redesigned and improved clients print and web collateral. • Worked closely with head designer and creative director to establish innovative brand identity solutions. • Spearheaded effort to revitalize company’s brand in order to meet it’s long term goals. • Conceptualized, designed, and pre-pressed high resolution design files for CES booth designs. ## Education ### Bachelor's degree in Design Studies with an Emphasis in Graphic Design San José State University Jan 2008 – Jan 2013 ## Contact & Social - LinkedIn: https://linkedin.com/in/maygan-abude - Portfolio: https://www.maygan.net --- Source: https://flows.cv/maygan JSON Resume: https://flows.cv/maygan/resume.json Last updated: 2026-03-25