At the company level:
• Revamped product development process
• Helped strategically restructured the organization
• Established presence of design role at the executive level
• Rolled out a clearer company-wide decision-making process
• Clarified and rolled out product org roles and responsibilities
• Refreshed company values
• Leveled up company-wide design sense
• Co-founded the early product development team
… as well as company-wide operational, financial, strategic problem solving, annual goal setting, etc.
At the team level:
• Established a design process
• Grew team from a handful to ~19
• Rolled out career ladders and levels, technical skill rubrics
• Coached three ICs into management who are now at Director+ level, hired fourth
• Established user research function
• Established marketing and brand design function
• Founded content strategy function
• Designed and rolled out new team operations
• Established norms for design feedback
• Established and nurtured performance review process
• Established a physical creative collaboration space that became the center of the office space for design and cross-functional collaboration
• Determined the strategy, process for hiring my replacement, then executed on said process
Design-wise:
• Established and rolled out design principles
• Established new design system
• Led new art direction
• Directed and executed a rebrand
• Oversaw new product / features, including LSAT prep, new District product, Student Learning Missions
• IC work on early product development
Everything listed here was a collective effort with the amazing design team, my cross-functional collaborators, and my executive sponsor the COO.
