As the notifications subject matter expert at Meta, I drive engagement and growth through strategic notification design and collaboration. I've led initiatives to improve push, SMS and email content standards, audit frameworks, and testing protocols, resulting in enhanced user experiences and business growth.

Key accomplishments include:

*Developing and implementing email content standards, improving quality and consistency across Meta, Facebook, Instagram, and Threads.

*Developing a GenAI notifications strategy, helping to drive research to help us inform the strategy and leveraging the result to drive impact for my team.

*Created audit frameworks and testing protocols, simplifying notification variants, resolving compliance issues, and enhancing email preview text.

*Establishing push content standards, ensuring consistency and quality across platforms.

*Developing long-term quality notification strategies, leveraging data and UXR to drive continuous improvement.

*Executing A/B testing strategies, informing product decisions and optimizing user experiences.

*Contributing to goal-exceeding performance, driving business growth through collaborative teamwork and strategic planning.

Collaborating with cross-functional partners to develop and execute notifications strategies that scale and fits into our overall notification ecosystem.

As a veteran team member of the Growth Notifications team, I drive retention and growth for Facebook, Instagram and Threads . My work includes:

*Designing and executing A/B testing experiments on notifications to inform product decisions, drive growth, and consistently exceed goals.

*Developing a notifications generative AI strategy to drive innovation.

*Developed and tested AI notification prompts for our LLM to help generate notifications.

*Collaborating with cross-functional teams to consult on company-critical initiatives and drive business result.

As a digital marketing expert, I played a key role in developing and executing CastBox's worldwide digital marketing strategy. Some of my key responsibilities included:

*Building and managing email marketing campaigns to drive customer engagement and retention

*Developing and implementing push notification strategiesategies to increase app usage and customer interaction

*Managing all digital marketing channels, including email, social media, and website, to ensure brand consistency and maximize ROI

*Creating and executing specific campaigns to drive customer interaction and conversion, including:

*Collaborating with the product, design, and engineering teams to develop and implement new app features and improve customer satisfaction

*Staying up-to-date with the latest digital marketing trends and technologies, including email marketing and push notification best practices

*Analyzing and optimizing email marketing and push notification performance using metrics such as open rates, click-through rates, and conversion rates

Some of my specific accomplishments included:

*Developing and executing a comprehensive email marketing strategy that drove a 25% increase in customer engagement

*Implementing a push notification strategy that resulted in a 30% increase in app usage and customer interaction

*Collaborating with the engineering team to develop and implement new app features, including personalized recommendations and notifications

*Managing the lifecycle of video content creation and distribution, including email marketing and social media promotion

Overall, my experience and expertise in email marketing and push notifications allowed me to drive customer engagement and retention, and contribute to the growth and success of CastBox.

ContentBox (A Castbox company) is a blockchain technology built for the digital content industry, enabling users, creators, partners, and advertisers to share a token-based ecosystem. ContentBox, which is traded on the largest blockchain exchange, Houbi Pro, is building a unified identity system, multi-party payment and turn-key solution for partners to easily integrate on the blockchain.

I played a key role in the launch and growth of ContentBox, with responsibilities including:

*Building and managing social media channel accounts to increase visibility and engagement

*Developing and executing a comprehensive content strategy, including writing and publishing blog posts to reach a global audience

*Editing and restructuring the whitepaper to effectively communicate the company's vision and value proposition to investors, partners, and end-users

*Designing and creating blockchain collateral and product information for trade shows, meetups, and other events

Evangelizing ContentBox's Ethereum-based blockchain project to prospective users, investors, developers, and partners, highlighting its potential to transform the digital content landscape.

Through my efforts, I helped establish ContentBox as a pioneering force in the blockchain industry, driving innovation and growth in the digital content space.

Konstella is web and mobile app solution that streamlines and centralizes school's PTA/PTO communication. This efficient platform helps schools create directories, committees, sign-up pages, and interests-based social groups. It allows private messaging and file sharing, creating and broadcasting events and announcements, and so much more. After a year and a half of perfecting the platform.

Co-founded Konstella, a web and mobile app platform that streamlines and centralizes a school's PTA/PTO communication.

Increased subscribership over 300% in 5 months.

Created results-driven marketing assets that were focused on retention, onboarding and brand awareness.

Utilized A/B strategies as a growth element acquiring new users through messaging

Worked closely with schools and PTA to help Customize their portals

Created a grassroots, word of mouth strategy to grow our user base

Created marketing campaigns with budgetary and resource challenges

Published children's picture book, "I Love the Skin I'm In!" This book was inspired by my daughter. Publication date June 20th, 2012 (my daughter's 5th birthday). I wanted to instill in her a sense of pride.

I created a publishing company, researched all aspects of the industry, sourced illustrator, top book designer from Random House, and internationally renowned printer to deliver a quality product and on time. I also pride myself on managing the project from a cost effective, delivery date and quality perspective.

Creative director for all marketing materials: social media marketing, analytics;nurtured relationship with distributors, book fairs, bookstores, non-profit organizations; designed and created all websites for publishing company, book and blogs. Currently, the book is sold in various places and continue to inspire lots of children around the world.