# Mayma Julia Raphael > Senior Product Content Designer at Meta | Growth Notifications | AI and Experience teams Location: Palo Alto, California, United States Profile: https://flows.cv/mayma I design notification systems and user flows, I also leverage AI to drive engagement and deliver millions in measurable impact. At Meta, I architect end-to-end experiences across in-app, push, SMS, and email that balance business goals with user trust. My work sits at the intersection of content design, behavioral science, and AI personalization. I use machine learning insights to craft contextually relevant content that feel helpful, not intrusive, translating complex system logic into clear, actionable moments that empower users. As a notifications subject matter expert, I've established company-wide best practices, content standards and led content strategy for high-impact launches. I design A/B experiments that optimize message performance and collaborate cross-functionally with PMs, engineers, data scientists, and researchers to solve problems at the intersection of AI capabilities and human needs. I'm particularly energized by the challenge of making AI-driven experiences feel intuitive and trustworthy, ensuring personalization enhances rather than overwhelms the user journey. Outside work: local art, hiking, cooking with the same attention to craft I bring to product design. ## Work Experience ### Senior Product Content Designer @ Meta Jan 2019 – Present | San Francisco Bay Area As the notifications subject matter expert at Meta, I drive engagement and growth through strategic notification design and collaboration. I've led initiatives to improve push, SMS and email content standards, audit frameworks, and testing protocols, resulting in enhanced user experiences and business growth. Key accomplishments include: *Developing and implementing email content standards, improving quality and consistency across Meta, Facebook, Instagram, and Threads. *Developing a GenAI notifications strategy, helping to drive research to help us inform the strategy and leveraging the result to drive impact for my team. *Created audit frameworks and testing protocols, simplifying notification variants, resolving compliance issues, and enhancing email preview text. *Establishing push content standards, ensuring consistency and quality across platforms. *Developing long-term quality notification strategies, leveraging data and UXR to drive continuous improvement. *Executing A/B testing strategies, informing product decisions and optimizing user experiences. *Contributing to goal-exceeding performance, driving business growth through collaborative teamwork and strategic planning. Collaborating with cross-functional partners to develop and execute notifications strategies that scale and fits into our overall notification ecosystem. As a veteran team member of the Growth Notifications team, I drive retention and growth for Facebook, Instagram and Threads . My work includes: *Designing and executing A/B testing experiments on notifications to inform product decisions, drive growth, and consistently exceed goals. *Developing a notifications generative AI strategy to drive innovation. *Developed and tested AI notification prompts for our LLM to help generate notifications. *Collaborating with cross-functional teams to consult on company-critical initiatives and drive business result. ### Director of Digital Marketing @ Castbox Jan 2018 – Jan 2018 | San Francisco Bay Area As a digital marketing expert, I played a key role in developing and executing CastBox's worldwide digital marketing strategy. Some of my key responsibilities included: *Building and managing email marketing campaigns to drive customer engagement and retention *Developing and implementing push notification strategiesategies to increase app usage and customer interaction *Managing all digital marketing channels, including email, social media, and website, to ensure brand consistency and maximize ROI *Creating and executing specific campaigns to drive customer interaction and conversion, including: - Email marketing campaigns to promote new content, features, and updates - Push notification campaigns to drive app usage and engagement - Social media campaigns to build brand awareness and drive website traffic *Collaborating with the product, design, and engineering teams to develop and implement new app features and improve customer satisfaction *Staying up-to-date with the latest digital marketing trends and technologies, including email marketing and push notification best practices *Analyzing and optimizing email marketing and push notification performance using metrics such as open rates, click-through rates, and conversion rates Some of my specific accomplishments included: *Developing and executing a comprehensive email marketing strategy that drove a 25% increase in customer engagement *Implementing a push notification strategy that resulted in a 30% increase in app usage and customer interaction *Collaborating with the engineering team to develop and implement new app features, including personalized recommendations and notifications *Managing the lifecycle of video content creation and distribution, including email marketing and social media promotion Overall, my experience and expertise in email marketing and push notifications allowed me to drive customer engagement and retention, and contribute to the growth and success of CastBox. ### Director Digital Marketing @ ContentBox Jan 2018 – Jan 2018 | Palo Alto, California ContentBox (A Castbox company) is a blockchain technology built for the digital content industry, enabling users, creators, partners, and advertisers to share a token-based ecosystem. ContentBox, which is traded on the largest blockchain exchange, Houbi Pro, is building a unified identity system, multi-party payment and turn-key solution for partners to easily integrate on the blockchain. I played a key role in the launch and growth of ContentBox, with responsibilities including: *Building and managing social media channel accounts to increase visibility and engagement *Developing and executing a comprehensive content strategy, including writing and publishing blog posts to reach a global audience *Editing and restructuring the whitepaper to effectively communicate the company's vision and value proposition to investors, partners, and end-users *Designing and creating blockchain collateral and product information for trade shows, meetups, and other events Evangelizing ContentBox's Ethereum-based blockchain project to prospective users, investors, developers, and partners, highlighting its potential to transform the digital content landscape. Through my efforts, I helped establish ContentBox as a pioneering force in the blockchain industry, driving innovation and growth in the digital content space. ### Co Founder/ Chief Marketing Officer @ Konstella Jan 2016 – Jan 2018 | Sunnyvale, CA Konstella is web and mobile app solution that streamlines and centralizes school's PTA/PTO communication. This efficient platform helps schools create directories, committees, sign-up pages, and interests-based social groups. It allows private messaging and file sharing, creating and broadcasting events and announcements, and so much more. After a year and a half of perfecting the platform. Co-founded Konstella, a web and mobile app platform that streamlines and centralizes a school's PTA/PTO communication. Increased subscribership over 300% in 5 months. Created results-driven marketing assets that were focused on retention, onboarding and brand awareness. Utilized A/B strategies as a growth element acquiring new users through messaging Worked closely with schools and PTA to help Customize their portals Created a grassroots, word of mouth strategy to grow our user base Created marketing campaigns with budgetary and resource challenges ### Founder @ Mom Publishing Jan 2011 – Jan 2016 | Greater New York City Area Published children's picture book, "I Love the Skin I'm In!" This book was inspired by my daughter. Publication date June 20th, 2012 (my daughter's 5th birthday). I wanted to instill in her a sense of pride. I created a publishing company, researched all aspects of the industry, sourced illustrator, top book designer from Random House, and internationally renowned printer to deliver a quality product and on time. I also pride myself on managing the project from a cost effective, delivery date and quality perspective. Creative director for all marketing materials: social media marketing, analytics;nurtured relationship with distributors, book fairs, bookstores, non-profit organizations; designed and created all websites for publishing company, book and blogs. Currently, the book is sold in various places and continue to inspire lots of children around the world. ### Senior Manager Public Relations @ Goldenslate Jan 2014 – Jan 2014 | San Francisco Bay Area Promoted Goldenslate.com platform through various media channels, and networking events, as well as helped create brand awareness for Goldenslate by creating compelling press releases, articles and social media presence. Goldenslate is a startup company based in Silicon Valley, that has revolutionalized the referral system and made it digital. No longer do you have to scramble through your phone, social media contacts, or emails to ask friends and family members for referrals. All the information will be right at your fingertips when you download the app or register online, and create your own trusted team. At the touch of a screen, you can instantly see which service professionals your friends and family trust and recommend. Get the solution that takes out the guessing out of reviews and paid highlights. Hire who your trusted friends and family trust and feel comfortable with that decision. https://www.goldenslate.com/ ### Consultant @ Youplus, Inc Jan 2013 – Jan 2014 | Palo Alto As a consultant for Youplus, a mobile platform for consumers to try products and services from local businesses and brands for free, I helped with their business development and marketing strategies, to create a blueprint to reach a targeted market, to acquire new sponsors, and consumers wishing to have their lifestyles sponsored. ### Chief Digital Strategist @ Vibrant Health Jan 2013 – Jan 2014 I worked with marketing and communications team to help develop a comprehensive strategy to increase and solidify Vibrant Health's brand through various social media outlets, web presence, mobile other digital outlets, furthering their message as well as their reach. Monitor various social media listening tools and SEO and define key performance indicators and implement enterprise level measurement, analytics, and reporting methods to gauge success. I assisted in strategizing and implementing various campaigns and promotions to increase site traffic, social media interaction, consumer education, and brand awareness while thinking outside the box. Vibrant Health's Social media presence and engagement grew over 200% during my tenure. They continue to be one of the leading natural food supplement companies in the world. ### Financial Advisor @ Merrill Lynch Jan 2008 – Jan 2009 Assisted clients with wealth: accumulation, preservation, and transfer strategies through an integrated wealth management process. Strategized with clients on their asset allocation, portfolio management, liability management, tax minimization and asset protection. ### President and Managing owner @ Paper Passions, LLC Jan 2001 – Jan 2007 Founded and owned two privately held luxury stationery retail stores and design studios in Westchester, New York (Mount Kisco and Tarrytown). Responsibilities included sales, financing, branding, customer service, marketing, and product development. Managed and nurtured relationships with vendors, while managing various custom order projects and delivering on schedule and within budget. Grew sales from $324,846 to $1,008,631 in 6 years; architected in-store technologies (POS, Wi-Fi, PBX, Printer, LAN, Time Systems, etc.); achieved Best of Westchester in 2004 and 2006 for fine stationery; and press accolades in the Oprah Winfrey Show, Westchester Business Journal, Journal News, CBS, Patent Trader, News Channel 12, The Bedford Record Review, and Inside Chappaqua, etc. ### Policy Analyst @ Human Resources Development Canada Jan 1998 – Jan 2000 Worked for the Canadian government’s high-performance team researching and writing labor market policy to effect critical change. I researched and analyzed statistical data for developing new policies that concentrated on population, employment, education and access to employment within various sectors of the Canadian population. ## Education ### MA in Sociology Carleton University ### BA in Sociology Carleton University ## Contact & Social - LinkedIn: https://linkedin.com/in/mayma-raphael --- Source: https://flows.cv/mayma JSON Resume: https://flows.cv/mayma/resume.json Last updated: 2026-02-23