(Contract) via Tata Technologies Inc

Led hardware design for smoking cessation, integrating user-centric approach and personalized experiences to address nicotine dependency

Design for personalization for each user segmentation, providing real-time insights and support based on their progress and behaviour.

Created hardware prototypes, and high-fidelity mock-ups to visualize and communicate design concepts and interactions to stakeholders.

Conceptualized and prototyped innovative wearable technology, revolutionizing real-time support for individuals battling nicotine dependency.

Collaborated closely with cross-functional teams, including developers, product managers, and behavioral experts, to ensure the seamless integration of AI and evidence-based behavioral change strategies.

• Mapped user journeys and designed wireframes and high-fidelity interactive prototypes of dashboard flows using design system.

• Designed part of Oliv's website communicating features and offerings, employing user-centered design principles to ensure an intuitive and engaging user experience and customer buy-in

Enabled early stage startups as an independent UX, Industrial Design and Engineering consultant to strategise, innovate, design, and manufacture products for market entry.

• Contributed in deriving strategic design directions to define the colour, form, material, finish and industrial design standards for luxury smartphones aesthetics in Indian context.

• Defined research objectives and created interview guides.

• Managed the recruitment of 35 participant and 5 industry experts from Pan-India geographical locations.

• Facilitated participant interviews, card sorting exercises and co-creation workshops with client team.

• Synthesised the raw research data(qualitative and quantitative)

• Crafted personas, themes to effectively communicate the research findings.