Built and led the design of a consumer platform connecting gaming, rewards, and brand partnerships.

Scaled to 1M+ downloads and 200K MAU

Designed end-to-end product across mobile, web, and growth systems

Built reward-based engagement loops driving retention and monetization

Established design systems and product frameworks from 0→1

Led cross-functional team across product, engineering, and growth

Led the design for Lootcakes mobile products from ideation, production, testing and launch.

Led the redesign of the main website with over $250 million of annual transactions. Responsible for more optimized business logic and user-friendly designs from end-to-end.

Helped define strategy and vision for the product as a lead contributor both in leadership and production role.

I evangelized the design process, ideation, and user research throughout the entire organization.

Facilitated and ran design meetings to give and solicit feedback for designs. CEO recognized

my team as the most productive and user-focused team in the organization.

Partnered with the head of products, engineering, and marketing to create a realistic production roadmap that met our business objectives.

Helmed the production and designs of our flagship mobile apps, Race Champ and Racetrack

Casino, for iPhone, iPad, Android, and the web.

Led the production from ideation to execution by creating user journey flows, wireframes, prototypes, and final designs.

Fostered a culture of positive and growth mindset for the company.

Facilitate design sprints focused on building solutions for user problems.

Collaborated with product team from conceptual ideas to usable and key product features

;(like but not limited to) daily progression, live services, and daily return rewards that drove 20% of our revenue and kept users engage up to 65% growth from their inclusion.

Hired and mentored designers in San Francisco, Yerevan (Armenia), and Kyiv (Ukraine)