Sole designer responsible for the end-to-end design of CitizenMe’s mobile and web platforms. Worked across the full product lifecycle—identifying user needs, defining opportunities, conducting research, journey mapping, wireframing, visual design, and prototyping. Collaborated closely with product, engineering, and business teams to deliver data-driven, privacy-first features that empowered users to control and benefit from their personal data.
Key Achievements:
•Designed and shipped core features that positioned CitizenMe as the market’s only ‘Zero Data’ app.
•Contributed to CitizenMe securing $2M in funding by translating product vision into intuitive, user-first design.
•Built a scalable design foundation for future feature development and experimentation.