Product Design Leader | Payments, Retail, Banking, Real Estate
I enjoy the mix of psychology, system analysis, and attention-to-detail that comes with user experience design. I work well in fast-paced and collaborative spaces where user research and design principles are valued alongside technology and business drivers.
Strategic design planning for the creation of developer-facing web and mobile SDKs across native iOS, Android, and 5 hybrid frameworks for Apple Pay, Google Pay, and PCI compliant credit card input fields; integrated into 400+ partner checkout sites.
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Collaborate with Business, Compliance, Product & Engineering teams to while designing service flows and tooling for secure data collection, due-diligence, underwriting, and risk monitoring signals
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Interview designers, researchers, product managers to grow a team at scale; mentor Senior Designers on cross-functional collaboration, business strategy, executive influence, and workshops; for multi-year vision-setting and UX outcome planning
Led Design for Olo’s first direct-to-consumer product that offers a “one-click checkout” and password-less log-in for online ordering and payment; now in use with over 4+ million restaurant guests across 400+ brands
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Led Design and Research for 0 to 1 financial reporting and enterprise data sharing products; proven desirability with 2,000+ weekly downloads across 400+ corporations and thousands of franchise owners (SMBs).
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Championed research & design thinking for a redesign of the primary IDs used in billions of order records, reports, receipts, search experiences, and device connections across the restaurant ecosystem; led 10+ cross-functional teams to deliver requirements on time.
Spearheaded design and research for Olo’s inaugural payment acceptance product suite; delivering purpose-built pricing tools, onboarding (KYB), fraud, checkout, funding, and analytics services for the restaurant industry; now processing over $1B
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Played a key role in the creation of foundational components, patterns, color ramps, type styles, usage docs, and contribution/governance models for the company’s emerging design system; leading to organization-wide adoption (20+ teams)
Identified product gaps and present briefs to digital experience committee; created UX design artifacts including user flows, product maps, wireframes, and hi-fidelity prototypes
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Collaborated with product and engineering from project brainstorming to delivery; identify edge-cases, document path logic, and ship products for web, iOS, and Android
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Facilitated in-person user research sessions, organize remote prototype usability testing, translate findings, and presented insights to other designers and leadership team in order to iterate on design solutions ahead of agile sprint development
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Built shared Sketch style guide to centralize and standardize common interaction patterns for fellow in-house designers, developers, and 3rd party vendors; introduced the value of design systems for a consistent experience across all platforms
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Appointed as product owner of the public website; key stakeholder for holistic digital experience including design vision, content development, and information architecture
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Developed a UX advocacy campaign and presented in 19 roadshows to share the Digital Experience strategy; Aimed to inspire and engage all 2,000 teammembers in the upcoming design transformation of the online banking website and native mobile app
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Designed and developed an employee-facing microsite to share UX/UI best practices and education resources, the Digital Experience team’s design process, user research insights, and to recruit for a Teammember Research Panel
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Hosted pop-up “Innovation Lab” events to connect directly with employees and customers to identify pain points and opportunities for product and design
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Worked closely with data analytics team to understand behavior of Members with low mobile app usage and improve their experience with better features and messaging
Education
2017 — 2018
University of California, Irvine Division of Continuing Education
