• Rebuilt the multi-step signup funnel to reduce user and sales friction, increasing qualified lead generation, cutting early drop-off by 18%, and lifting conversion by 14%

• Owned design of an AI-powered internal automation tool from concept to launch, reducing employee workload by 40% and improving speed to business account setup by 70%

• Overhauled the text marketing platform with MMS messaging, credit-based billing, and clearer revenue and impact reporting, driving 20% growth in bookings and a 35% increase in revenue

• Redesigned Merchant Services activation flow, contributing to 79% customer retention and earning the company’s 5 Star Excellence Award

• Launched a calendar efficiency feature adopted by 3,000+ businesses within one month, improving booking throughput by 20%

• Led the design of Dayout’s eCommerce platform mobile onboarding and web landing page, utilizing the ‘Top User Benefits’ model to boost user retention by 25% and conversion rates by 15%

• Facilitated cross-functional design and ideation workshops, establishing Dayout’s brand vision and planning future feature development

• Improved accessibility by defining design guidelines and components, increasing usability scores by 30%

• Partnered with tech startups to design core product flows, and manage design lifecycle ensuring alignment of business goals, user needs, and technical constraints

• Performed quantitative and qualitative research to uncover customer pain points, resulting in data-driven UX and UI improvements

• Designed over 200 development-ready interactive prototypes for web and mobile applications, using wireframes, flow diagrams, storyboards, site maps, and archetypes

• Identified and resolved usability issues through user testing, enhancing overall user satisfaction

• Executed product experiences for iOS software in compliance with Apple's Human Interface Guidelines

Notable accomplishments:

• Hymdal (FinTech): Enabled global investor access to startups by designing an AI-driven marketplace web app onboarding, improving user experience

• Go Pursue (E-learning Provider): Increased average session duration by 30% by implementing new features to improve student safety and engagement

• Uttertale (Social Media): Boosted product promotion through revamped landing page visual design and updated content, and reduced page loading time by 27% by adopting system fonts and SVG illustrations

• Neuflo (Design Studio): Achieved a 17% increase in sign-ups by product & content design initiatives, effectively communicating the product value proposition to target audiences

• Identified and documented requirements for payload design, and created an RFI for vendor identification leading to selection of 3 major components to meet client requirements

• Devised intensive test plans to ensure system accuracy of ~98%

• Created iterations of prototypes, data flows, design, and analysis of satellite coverage and capacity to define the space segment information architecture of a rapid-prototyping program

• Led the 'Anomaly Detection' team, collaborating with software and testing teams to investigate and resolve satellite errors, while presenting data and action items to clients and stakeholders. Improved monthly error resolution by 20%

• Delivered critical antenna design changes to optimize functionality on-orbit (KPI is a classified value)