Enhancing reliability and usability of frontier AI models in design generation for leading AI research labs by developing structured design evaluation rubrics and applying expert product design judgement across aesthetics, usability, layout, and instruction adherence.

Guiding LLM-based systems across SaaS, web, visual, and motion scenarios, with human-centred design principles to strengthen interaction quality, accessibility, and alignment with real-world product workflows.

Translating contemporary product design workflows into scalable evaluation frameworks and structured critiques, enabling AI systems to more accurately model hierarchy, usability standards, and product reasoning for repeatable, high-quality outputs.

Improved product-market fit and accelerated time-to-launch for AI-native startups by owning end-to-end product design from discovery to MVP, defining product vision, roadmaps, and scalable experience strategy across web and mobile platforms.

Directed 0→1 product development for 10+ clients across AI SaaS, consumer, and service platforms, translating discovery research and user journeys into production-ready flows and scalable design systems aligned with business and technical constraints.

Reduced production timelines by ~30% by delivering developer-ready interfaces through AI-assisted workflows, lowering engineering dependency and enabling faster iteration, experimentation, and product growth using Figma, Framer, Lovable, and Nordcraft.

Engaged 1,000+ prospective students and parents through open days and education fairs, using structured conversations and campus journeys to surface decision drivers, clarify pathways, and improve understanding of courses, applications, and student life.

Collaborated with faculty and student services to identify recurring pain points and information gaps, contributing to clearer outreach touchpoints while strengthening qualitative research, facilitation, and service design skills transferable to product discovery and user interviews.

Designed digital assets, applying UX/web principles to improve WCAG compliant website usability and 5+ lead generation strategies, increasing client acquisition and engagement.

Led design for key Cisco Spaces (IoT SaaS) experiences, increasing engagement by ~25% through redesigning navigation, onboarding, and core workflows across dashboards, mobile, and signage apps.

Spearheaded targeted landing pages, activation, and onboarding flows in close collaboration with Product, Engineering, and GTM teams, aligning with enterprise OKRs and large-customer needs, resulting in ~20% faster adoption of new features and measurable improvements in activation.

Leveraged behavioural analytics (Hotjar, Pendo, HubSpot) and A/B testing to identify friction, inform experiments, and iterate designs that boosted adoption and conversion.

Drove scalable design system governance, UI consistency, and enterprise rebranding initiatives across multiple platforms, reducing implementation friction and improving cross-team delivery efficiency. Optimised website performance and speed by ~15%.