# Meet Vora 🧑🏻‍💻⬆️ > Senior Product Designer | UX/UI Designer | Framer Developer | Figma Expert | AI Native | Awwwards HM | MSc UX Design @ KU, London | Ex-Cisco Profile: https://flows.cv/meetvora Award-winning Senior Product Designer with 7+ years experience delivering business impact across SaaS, e-commerce, EdTech, fintech, and healthcare. I combine a Master's in User Experience Design with an engineering mindset, enabling me to bridge design vision with technical execution and measurable outcomes. Awwwards Honorable Mention and D&AD New Blood Award recipient. I specialise in building and scaling robust design systems, leveraging AI and behavioural analytics to craft personalised, data-driven experiences. Currently partnering with Mercor to train frontier AI models for leading labs, contributing product, UX, and visual design expertise to shape how AI understands real world design workflows. My work spans product design, service design, and hands-on delivery, whether prototyping in Figma, creating motion design to bring interfaces to life, refining front-end, or optimising flows for accessibility and conversion. Notable achievements include: - Led design of InCent, AI powered personal finance app (UX Design Awards nominee), delivering unified dashboard and conversational AI for financial wellness.​ - Owned core product surfaces for Cisco Spaces SaaS platform, boosting user engagement 25% through activation, adoption, and growth experiences.​​ - Awwwards Honorable Mention, D&AD New Blood Award winner, Gold Kingston Awards for creative excellence and impact.​​ Whether working with startups, agencies, or global enterprises, I bring energy, empathy, and strategic thinking to every project. Let's connect if you're passionate about designing products that drive real business results and make a difference for users everywhere. ## Work Experience ### Product, UX and Visual Design Expert @ Mercor Jan 2025 | London Area, United Kingdom Enhancing reliability and usability of frontier AI models in design generation for leading AI research labs by developing structured design evaluation rubrics and applying expert product design judgement across aesthetics, usability, layout, and instruction adherence. Guiding LLM-based systems across SaaS, web, visual, and motion scenarios, with human-centred design principles to strengthen interaction quality, accessibility, and alignment with real-world product workflows. Translating contemporary product design workflows into scalable evaluation frameworks and structured critiques, enabling AI systems to more accurately model hierarchy, usability standards, and product reasoning for repeatable, high-quality outputs. ### Senior Product Designer @ Freelance Jan 2025 | London Area, United Kingdom Improved product-market fit and accelerated time-to-launch for AI-native startups by owning end-to-end product design from discovery to MVP, defining product vision, roadmaps, and scalable experience strategy across web and mobile platforms. Directed 0→1 product development for 10+ clients across AI SaaS, consumer, and service platforms, translating discovery research and user journeys into production-ready flows and scalable design systems aligned with business and technical constraints. Reduced production timelines by ~30% by delivering developer-ready interfaces through AI-assisted workflows, lowering engineering dependency and enabling faster iteration, experimentation, and product growth using Figma, Framer, Lovable, and Nordcraft. ### Student Ambassador @ Kingston University Jan 2023 – Jan 2024 | Greater London Engaged 1,000+ prospective students and parents through open days and education fairs, using structured conversations and campus journeys to surface decision drivers, clarify pathways, and improve understanding of courses, applications, and student life. Collaborated with faculty and student services to identify recurring pain points and information gaps, contributing to clearer outreach touchpoints while strengthening qualitative research, facilitation, and service design skills transferable to product discovery and user interviews. ### Marketing And Design Intern @ Togada Jan 2024 – Jan 2024 | London Area, United Kingdom Designed digital assets, applying UX/web principles to improve WCAG compliant website usability and 5+ lead generation strategies, increasing client acquisition and engagement. ### UX/UI Designer @ Cisco Jan 2022 – Jan 2023 | Bengaluru Led design for key Cisco Spaces (IoT SaaS) experiences, increasing engagement by ~25% through redesigning navigation, onboarding, and core workflows across dashboards, mobile, and signage apps. Spearheaded targeted landing pages, activation, and onboarding flows in close collaboration with Product, Engineering, and GTM teams, aligning with enterprise OKRs and large-customer needs, resulting in ~20% faster adoption of new features and measurable improvements in activation. Leveraged behavioural analytics (Hotjar, Pendo, HubSpot) and A/B testing to identify friction, inform experiments, and iterate designs that boosted adoption and conversion. Drove scalable design system governance, UI consistency, and enterprise rebranding initiatives across multiple platforms, reducing implementation friction and improving cross-team delivery efficiency. Optimised website performance and speed by ~15%. ### UI/UX Designer @ Evince Development Jan 2020 – Jan 2022 | Ahmedabad Increased booking completion by ~40% and supported growth to 5,000+ users and 500+ partners for a UK-based B2B/B2C device repair marketplace by leading end-to-end UX and front-end implementation of scalable booking flows. Architected multi-sided user journeys, information architecture, and responsive booking experiences across web surfaces in a fast-paced agency environment, conducting user research, usability testing, and behavioural analysis to refine flows for consumers, partners, and ops teams in line with business and operational constraints. Designed and developed SEO landing pages that improved SERP ranking from 22 → 13, increased organic traffic, and generated qualified leads, supporting marketplace growth and partner acquisition. Mentored junior designers and established reusable components, scalable design patterns, and internal design guidelines across multiple client accounts, partnering with stakeholders through workshops and design reviews to improve cross-team alignment and delivery efficiency. ### Visual Designer @ Dev Information Technology Limited Jan 2019 – Jan 2020 | Greater Ahmedabad Area Elevated campaign effectiveness and reduced revision cycles by ~50% by creating cohesive brand systems and production-ready marketing assets for web, social, and print. Collaborated with creative and marketing teams in a fast-paced agency environment to streamline asset delivery workflows, improving approval turnaround and enabling faster, higher-quality launches for multiple client accounts. ### UX Designer @ Promact Infotech Pvt Ltd Jan 2018 – Jan 2019 | Greater Vadodara Area Enhance onboarding clarity and task completion for educators and administrators by redesigning key workflows, and prototypes of online assessment flows on a B2B & B2C ed-tech SaaS platform. Conducted usability testing, and information architecture improvements to enhance user experiences. Supported product launch campaigns by designing marketing and brand assets, including logos, banners, and digital mockups, ensuring consistency between product and promotional communications. ### Intern @ Promact Infotech Pvt Ltd Jan 2018 – Jan 2018 | Vadodara, Gujarat, India Learned about UX design, design systems, user research & testing, information architecture, requirement gathering, competitive analysis, usability, accessible design & much more. ## Education ### Master of Science - MS Kingston University ### Bachelor of Engineer (BE) G. H. Patel College of Engineering & Technology , V. V. Nagar ## Contact & Social - LinkedIn: https://linkedin.com/in/meetvora13 - Portfolio: https://meet.framer.media/?utm_source=LinkendInBio - Behance: https://www.behance.net/meetvora - Portfolio: https://meet.framer.media - Email: mailto:meet.vora.work@gmail.com --- Source: https://flows.cv/meetvora JSON Resume: https://flows.cv/meetvora/resume.json Last updated: 2026-04-21