# Megan Hetzler

> Lead Experience Design Strategist @ IBM

Location: San Francisco, California, United States
Profile: https://flows.cv/meganhetzler

Lead Experience Design Strategist with 5+ years of consulting experience designing large scale, user centered digital platforms across government, healthcare, and financial services. Specializes in complex systems, cross functional facilitation, and translating research into scalable, production ready solutions.

## Work Experience
### Lead Experience Design Strategist @ IBM iX
Jan 2025 – Present | San Francisco, CA
- Spearheaded the end-to-end design of FL WINS, a Salesforce Community Cloud platform that unified services and benefits across Florida organizations, creating a “no wrong door” experience to support residents in upskilling and achieving self-sufficiency.
- Define product strategy and user experience from inception through production, aligning stakeholder goals with user needs to deliver a cohesive, scalable platform.
- Coach junior designers on enterprise design thinking, design-to-development handoff, and crafting clear, client-ready deliverables.

### Senior UX Designer @ IBM iX
Jan 2023 – Jan 2025 | San Francisco, CA
- Designed the internal management application for New York State’s Excelsior Pass, a first-of-its-kind statewide platform leveraging secure blockchain technology to verify digital credentials (e.g., COVID-19 vaccination records), enabling credential management, revocation, and usage tracking.
- Led a cross-functional team of four designers and business analysts to document and analyze 40+ legacy mainframe systems for a U.S. state government, enabling informed decision-making for large-scale system modernization.
- Partnered with product and engineering teams to deliver secure, accessible, and user-centered solutions in highly regulated environments.

### Associate UX Designer @ IBM iX
Jan 2021 – Jan 2023 | Chicago, IL
- Contributed to a large-scale digital transformation for a financial services client by supporting on-site user research (interviews, job shadowing), synthesizing insights, and creating detailed user journeys and wireframes that informed Salesforce-based solutions still in use today.
- Redesigned a healthcare system’s nurse scheduling platform by incorporating AI-driven insights to predict staffing needs, reducing schedule creation time by 98% and contributing to an estimated $90M+ in annual cost savings through labor optimization.
- Collaborated with cross-functional teams to translate complex business requirements into intuitive, scalable design solutions across regulated industries.

### Associate @ The Bay Club Company
Jan 2023 – Present | San Francisco, California, United States

### User Experience Designer @ Evolution Devices
Jan 2020 – Jan 2021 | Berkeley, CA
- Redesigned the EvoWalk Therapy apps for both patients and physical therapists keeping in mind our user's unique accessibility concerns and knowledge base.
- Using Squarespace, I revamped the company website to reflect business updates and provide clear information to interested patients, clinicians, and investors. 
- Assisted with any and all miscellaneous design needs including user manuals, packaging design, branding updates, and slide deck graphics.

### UX Design Intern @ Spreetail
Jan 2020 – Jan 2020 | Lincoln, Nebraska, United States
- Created UI mockups and interactive prototypes of web pages used in the internal software suite, Toolkit. 
- Conducted user research with employees across all company teams.
- Learned the ins and outs of the eCommerce industry through the lens of one of the fastest-growing third-party sellers.
- Created content for the company's social media accounts to advertise the intern experience.

### Sales Associate @ Juniper
Jan 2019 – Jan 2020 | Oxford, Ohio
- Developed quick problem-solving skills, an eye for visual merchandising, and gained experience in retail.
- Effectively communicated with customers to ensure they have the best in-store experience.
- Learned the inner workings of a small local business and all that goes into running it successfully

### Tour Guide @ Miami University
Jan 2019 – Jan 2020 | Oxford, Ohio
- Responsible for showing groups of 5-25 students and parents around the Miami University Campus.
- Gained the ability to develop personal connections to each diverse group.
- Developed greater confidence in my ability to articulate my thoughts and experiences in a public setting.

### UX/UI Research Intern @ EyeQue Corporation
Jan 2018 – Jan 2018
- Worked on a UX/UI project with EyeQue Corporation to learn more about the problems users were having while using two of EyeQue's products. 
- Wrote a usability script and conducted 10 usability tests with users of different demographics. 
- Produced recommendations for UI changes based on what we learned from the usability tests.
- Presented findings back to the CEO and had some of our recommendations implemented in their interfaces and product designs.


## Education
### Bachelor's Degree in Major in Interactive Media Studies. Minors in Communication Design & Digital Innovation
Miami University


## Contact & Social
- LinkedIn: https://linkedin.com/in/meganhetzler

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Source: https://flows.cv/meganhetzler
JSON Resume: https://flows.cv/meganhetzler/resume.json
Last updated: 2026-04-13