Received the 2023 Q4 marketing Operating Principle Award "Enjoy the Ride"

Worked alongside Globe Event Marketing to create assets for Celebrate 2023, our marketing flagship event. Worked alongside C-Suite Executives, marketing leadership, and design director to help create the keynote presentation.

Created 2024 General Kick Off + Sales Kick Off branding; signage, company recap video, and the keynote presentation

Booth Design for Forrester B2B Summit, Gartner, Emblaze DigitalNow Revenue Summit. Worked closely with Global Event Marketing, Corporate Communications, and the Content team

Times Square Billboards

Helped launch Gong's first-ever brand library as a resource to the organization which included templates, approved brand images, product images, and more

Offsite Content Committee 2024

Worked alongside PMM team and CMO to craft the new messaging and First Call Deck

2024 Marketing Leadership Award

Led the rebranding of our imprint, Paige Tate & Co., to better reflect the quality of products we were creating.

Art directed the redesign of the Paige Tate & Co. website, incorporating user feedback and usability research to create a more intuitive and visually appealing user experience. This initiative resulted in a significant increase in website traffic.

Successfully launched the company's first direct-to-consumer (D2C) website.

Implemented new design processes and file organization techniques that contributed to a notable boost in the team's productivity.

Prioritized author involvement in the creative process, strengthening our relationships with authors and enhancing their overall experience.

Managed a team of designers, photographers, and freelancers, overseeing the visual design of various printed and digital materials.

Collaborated closely with the marketing and sales team to ensure our design work aligned with the company's brand guidelines and effectively addressed the needs of our target audience.

Designed visually appealing products resulting in key retailers such as Anthropologie, Paper Source, Urban Outfitters, SF MOMA, and Bando to pick up our products.

Streamlined our creative process which resulted in: improved collaboration (internally and externally), team efficiency, and author satisfaction.

Oversaw prepress process to ensure all files are properly submitted to printer.

Improved technical skills within Indesign and page composition: resulting in quicker turnaround times.

Conducted trend research to stay updated on the latest industry trends, materials, finishes, and color palettes relevant to our target market.

Developed CMF strategies that aligned with the brand’s vision, product positioning, and target audience.

Created mood boards, color palettes, and material samples to communicate concepts effectively.

Created technical spec documents for manufacturers.