•Lead a team of two junior designers to create concepts, visual mockups, and designs for the website, app, and email marketing.
•In charge of all print and digital advertising, including a live-action commercial.
•Spearheaded communication and collaboration with the frontend programming team, and was the creative liaison with the CEO.
•Personally created new style guides and rebranded the products offered.
•Created storyboards and user personas to A/B test versions of designs.
•Improved end-to-end experience of website and app by researching and testing site's accessibility by conducting usability reviews.