• Manages a talented team of Content Designers and Technical Writers as they work within product teams to build outstanding experiences for Reddit's users, mods, developers, and advertisers.

• Builds scalable content design systems and tooling by spearheading Content Design initiatives that scale our own work while up-leveling the org. Includes the creation of customized Reddit AI tooling, chatbots, and prompt design as well as processes and systems that allow our small team to deliver content solutions across the org.

• Creates a recognizable product identity through language and content while evolving and enforcing Reddit's Product Brand Guidelines, voice & tone, and style. Works with Reddit's Design System and Product Creative teams to create unique experiences and platform moments for Redditors around the world.

• Makes Reddit more accessible, globalized, and consistent by addressing content debt and issues and creating experiences build for all of Reddit's users.

• Operates as a leader on the UX team that institutes programs to enhance craft, designer and writer onboarding, continuous growth and education opportunities, and improved team operations and effectiveness.

• Owned the content design and UX writing function at Reddit and managed a talented team of content designers and technical writers as they worked within product teams to craft clear, concise, and consistent user interface copy and experiences.

• Was responsible for creating and executing Reddit's content design strategy to create simple yet meaningful product experiences. Used design-thinking, writing skills, microcopy expertise, and a clear head for product strategy to create one-of-a-kind experiences and features across the Reddit ecosystem.

• Worked with Reddit's Design Systems team to develop system components that follow best practices and principles for content and product design. Continually evolved and enforced Reddit's content and product copy guidelines, including Reddit's Product Style Guide.

• Advocated for designs and content that “Remembers the human” and improved the Reddit experience for users and communities by spearheading initiatives and projects that put them first.

• Was responsible for creating and executing Reddit's content design strategy to create simple yet meaningful product experiences.

• Managed contract content designers as they worked within product teams.

• Worked with Reddit's Design Systems team to develop system components that follow best practices and principles for content and product design. Continually evolved and enforced Reddit's content and product copy guidelines, including Reddit's Product Style Guide.

• Advocated for designs and content that “Remembers the human” and improved the Reddit experience for users and communities by spearheading initiatives and projects that put them first.

• Partnered with designers, researchers, product managers, engineers, community managers, legal advisors, and others across the organization to build engaging experiences for Reddit’s users, moderators, and communities.

• Advocated for designs and content that “Remembers the human” and improved the Reddit experience for users and communities by crafting clear, concise, and consistent user interface copy.

• Created Reddit's Product Style Guide and content guidelines by building out best practices and principles for writing. Worked cross-functionally with brand marketing teams to balance the clarity required from successful UI copy, with the wonderful weirdness that differentiates the Reddit brand.

• Supported community and communications teams through product communications strategy development and product marketing.

• Was responsible for creating and executing the organization's inbound and content marketing strategy to drive inbound traffic and nurture leads throughout the customer lifecycle.

• Oversaw a diverse team of social media and content marketers in the development of a wide range of content such as product and website copy, articles, promotions, emails, newsletters, videos, special projects, and more.

• Was the creator and Editor-in-Chief of The Date Mix, Zoosk's dating and relationship online magazine that grew from 3.5K MAUs at launch to over 2.5MM MAUs at the time I left. Owned the strategic planning, writing/editing, SEO, reporting, product management, and continual optimization of the site and its content for web and mobile platforms. Managed the site's budget and development work as well as a skilled team of freelance writers and market influencers.

• Created and enforced content guidelines, including product Style Guide and organizational Brand Guidelines that set the written voice, tone, and style for Zoosk and ensured cross-functional team members had the resources they needed to make good content choices.