Advising on new product ventures, product strategy and design vision for startups and tech companies, specializing in enterprise SaaS and high-ambiguity, complex product spaces.

Lead the end-to-end design and product strategy for an essential omni-channel suite of enterprise software that powers Nike’s digital, retail, and partner channel experiences.

Leading all product design efforts and mentoring junior design team members.

Previously, I focused on creating a design system from scratch and building out the company's design practice.

Owned the end-to-end design of our business seller on-boarding success initiative, with the primary goal of reducing seller suspension rates and increasing seller retention. This stream of work aimed to provide sellers with consistent, actionable communication and guidance that would grow with them over their selling journey.