· Led the redesign for a highly prioritized and invested family tree onboarding, which lifted key metrics significantly (+40% starting family trees, +44.0% tree node creation, and +15.7% node creation rate).

· Led the logged-out homepage onboarding flow MVP to help customers understand the value of the product and recommend the right packages. (MVP increased

registrations by +52%).

· Led the design for the new subscription product Ancestry Family Plan and exceeded the sign-up goal(20k customers, 2M revenue) to launch fully

· Contributed to driving a $17.7M revenue increase in a year as one of the founding designers for the Growth team.

· Won multiple companywide hackathons and got voted for best design.

Led the UX & UI design for an AI powered digital-human agent capable of answering over 200 basic customer banking queries for use in high-street branches in the UK. Designed several products and experience for both internal and customer use.

作为苏格兰皇家银行创意方案部门的实习生，我们运用设计思维和方法来解决银行内外的问题，研发新产品，改善用户体验。

Open Experience (Innovation solution department) is the innovation center in RBS. As a solutions consultant intern, I am working with experts pursuing innovative new solutions for the bank, working with new technologies to develop new ideas into customer pilots, ranging from mortgage products to international payment services, as well as searching the globe for emerging trends in financial technology.