# Mehrnoush Hassani

> Product Designer | 7+ Years in User-Centered Design | HCI & Interaction Design Expert

Location: San Jose, California, United States
Profile: https://flows.cv/mehrnoush

My goal is to make the world a better place by creating and improving people's experience with technology, reducing friction, and adding delight and comfort in using technology; and as a result, making life a little easier and brighter.

To accomplish this goal, I simplify complex design problems and create solutions that balance the needs of multiple stakeholders, including business product owners, developers, and, of course, the individuals using the solution.

## Work Experience
### Senior Product Designer @ OKX
Jan 2023 – Jan 2024 | San Jose, California, United States

### Senior Product Designer @ AUTOPAY
Jan 2022 – Jan 2022 | United States

### Product Designer @ Meta
Jan 2021 – Jan 2022 | Menlo Park, California, United States

### Senior Product Designer @ OLG
Jan 2019 – Jan 2021 | Toronto, Canada Area

### User Experience Designer @ Guestlogix
Jan 2019 – Jan 2019 | Toronto, Canada Area

### User Experience Designer @ Porter Airlines Inc.
Jan 2018 – Jan 2019 | Toronto, Ontario, Canada
• Conducting usability research and providing recommendations for improvement resulting in an increased conversion rate.
• Making strategic design and user-experience decisions related to core, and new, functions and features.
•Translating concepts into user flows, wireframes, mockups and prototypes that leads to intuitive user experiences.               
• Identifying design problems and advising solutions to boost user experience.

### UI/UX Designer @ Evenset Inc.
Jan 2018 – Jan 2018 | Toronto, Canada Area
• Translated user behaviour and research into actionable data.
• Crafted visual and experiential solutions to support user behaviour goals.
• Designed wireframes, story-boards and high-fidelity and/or clickable prototypes to address user stories, behavioural specifications and personas.
• Performed user testing, analyzing the result and reporting the findings.

### User Experience Designer @ Intellisoft Development
Jan 2017 – Jan 2018 | Toronto, Canada Area
• Facilitated client’s product visions by researching, conceiving, wireframing, sketching, prototyping, and mocking up user experiences for digital products.
• Conducted user research and evaluated user feedback, which involved user interviews, data analysis and presenting potential solutions.
• Considered existing applications and evaluated their UX effectiveness

### UI/UX Designer/ User Researcher @ CAMH Foundation
Jan 2016 – Jan 2017 | Toronto, Canada Area
UX researcher at CAMH and George Brown college .
The Holistic Crisis Plan (HCP) project is about designing digital tools to help youth in the Peel Region deal with crisis in their lives.

This three-year project has focused on research and design development, testing in Peel, and the launch of the digital tool. The tool have developed collaboratively by youth in Peel who have experienced crisis, their support networks (friends, family, and community), service providers, partner organizations, and students and faculty from the Interaction Design and Development program at George Brown College.

- Assisted group discussions with youth in the Peel Region under the supervision of George Brown College Faculty and mental health professionals.
- Analysed survey data collected from primary research phase.
- Designed and created personas, journey maps, and user flows to visualize the needs and experience of our primary users within the application.
- Produced a short video interviewing with collaborators of this project explaining different aspects of the project.

Collaborators in this project include camh PSSP (Provincial System Support Program), Systems Improvement through Service Collaboratives, and codesign. 

This project is supported by the Social Sciences and Humanities Research Council of Canada. 

http://www.crisisplanning.ca/

### Usability Specialist/ UX Designer @ George Brown College
Jan 2017 – Jan 2017 | Toronto, Canada Area
Conducted a usability test on one of George Brown College's digital touchpoints called Current Student Page. This is a web page that informs students about a variety of information and services that is provided by college such as technical support, ID issuance, free consultancy and so on. This research was a part of another, long-term project to explore all GBC touchpoints and discover user frictions and present solutions to improve student digital experience. This project impacts + 30,000 students of George Brown College.

- Conducted a series of usability tests to investigate Current Student Page, to find out user painpoints and frictions.
- Collected and analyzed data from surveys provided to participants about their task experience
- Provided solution through a revised design structure of the site to increase visibility, improve efficiency, and streamline the overall experience


## Education
### Master's degree in Human Factors (Human Computer Interaction)
San José State University

### Associate's degree in Human Computer Interaction
George Brown Polytechnic

### Bachelor of Arts - BA in Computer Software Engineering
Azad University (IAU)


## Contact & Social
- LinkedIn: https://linkedin.com/in/mehrnoush-hassani

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Source: https://flows.cv/mehrnoush
JSON Resume: https://flows.cv/mehrnoush/resume.json
Last updated: 2026-04-13