# Mehwish Taimoor > Lead UX/UI Designer | Collaborating to Create Exceptional Products | Delivering impactful digital experiences | Team Leadership | User Research |Product Strategy| Improving Web and Mobile Design at Ejada Systems Ltd Location: Islāmābād, Pakistan Profile: https://flows.cv/mehwish Creative and detail-oriented Staff UX/UI Designer with extensive experience in conducting comprehensive 𝐮𝐬𝐞𝐫 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡, generating 𝐮𝐬𝐞𝐫 𝐟𝐥𝐨𝐰𝐬, building 𝐝𝐞𝐬𝐢𝐠𝐧 𝐬𝐲𝐬𝐭𝐞𝐦𝐬, and designing 𝐰𝐢𝐫𝐞𝐟𝐫𝐚𝐦𝐞𝐬 𝐚𝐧𝐝 𝐩𝐫𝐨𝐭𝐨𝐭𝐲𝐩𝐞𝐬 using industry-standard tools such as 𝐅𝐢𝐠𝐦𝐚. Proficient in managing stakeholder expectations, solving complex design problems, and collaborating with cross-functional teams to bring innovative products to market. Honed key skills at top design firms and start-ups, consistently delivering impactful results that have helped companies scale and succeed. 𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬: Designed 200+ web/mobile applications and systems across the telco, healthcare, and e-commerce industries, improving the user experience for millions. Recipient of the Director's Choice Award (UX Designer) for developing a prototype for patient care in 2021. Awarded Employee of the Month & Employee of the Quarter almost every year throughout the career. Designed and implemented the “My Zong” mobile app and multiple dashboards for the telecom sector, transforming the overall customer experience for 1.5M customers in 2018. 𝐀𝐫𝐞𝐚𝐬 𝐨𝐟 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞: • Requirement Gathering • Problem Solving • Stakeholder Collaboration • UX Research • Personas • Information Architecture • Journey Mapping • Design System Implementation • User Interface Design • Low to High Fidelity Design & Prototyping • Mobile/ Web / Dashboard Design • A/B Testing • Usability Testing • Product Management • Team Leadership 𝐓𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐒𝐤𝐢𝐥𝐥𝐬: 𝐓𝐨𝐨𝐥𝐬: Figma, Adobe XD, Axure, Miro, Sketch, Google Suite, JIRA, Notion, Asana, Jitter, Hojtar 𝐔𝐈 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬: Material Design, HTML5, CSS3, Bootstrap, PSD2HTML, Custom Media Query My Portfolio: www.uxflot.com ## Work Experience ### Lead UX UI Designer @ NorthBay Solutions Jan 2023 – Present | KSA As a UX/UI designer in a fintech company, my responsibilities are creating seamless and user-friendly financial products and service experiences. Here are some key responsibilities: 1. User research and analysis: - Conducting user research to understand the target audience's needs, behaviors, and pain points. - Analyzing data and feedback to identify opportunities for improvement and inform design decisions. 2. Wireframing and prototyping: - Creating wireframes and interactive prototypes to visualize and iterate on design concepts. - Ensuring that the user interface is intuitive and easy to navigate, considering the complex nature of financial transactions. 3. Visual design: - Developing visually appealing and cohesive designs that align with the company's branding and user expectations. 4. Collaboration: - Collaborating with cross-functional teams including product managers, developers, and business stakeholders to ensure design goals and objectives alignment. - Actively participate in design reviews and provide constructive feedback to improve the overall product experience. 5. Usability testing: - Conducting usability testing sessions to gather feedback and insights from users, identifying areas for improvement. - Iterating designs based on user feedback and making data-driven decisions to enhance the overall user experience. 6. Accessibility and compliance: - Ensuring that the designs comply with accessibility standards, considering the diverse needs of users. - Stay updated with industry regulations and compliance requirements, integrating them into the design process. 7. Continuous learning: - Stay up-to-date with the latest design trends, tools, and technologies in the fintech industry. ### Sr. UI / UX Designer @ Ciitizen Jan 2021 – Jan 2024 ❏ Create UX deliverable: wire-frames, functional specifications, flows, Web/Mobile designs, all work related to Design etc. ❏ Help define research process and lead/participate in user testing as needed ❏ Initiate, suggest, and spearhead major UI refactoring for a more intuitive user-experience. ❏ Recognized project design skills, consistently deliver complex, large-scale projects on time. ❏ Involved in software Design analysis, Responsive Web layout by using latest technology, Web development and support activities in conformance to the development and quality standards. ❏ Responsible for design the web applications as per the client and user requirements. ❏ Responsible for creating the Web UI and maintaining its web standards. ### Sr. UX /UI Engineer @ Stella Technology SMC Jan 2017 – Jan 2020 ❏ Mostly worked on Healthcare projects in Angular React, Angular Material and bootstrap. ### Sr. UI Designer (Executive IT) @ Zong CMPAK Jan 2016 – Jan 2017 As Executive UX/UI, Front-end Developer, My core responsibilities are: ❏ Coordinate and provide support on overall innovation strategy/action plan, including formulation, design, planning and implementation in close collaboration. ❏ Proactively scout for new innovative ideas and opportunities. ❏ Lead projects from a UX perspective, defining functionality, navigation, and interaction models. ❏ Create UX deliverable: wire-frames, functional specifications, flows, Web/Mobile designs, all work related to Design etc. ❏ Help define research process and lead/participate in user testing as needed ❏ Initiate, suggest, and spearhead major UI refactoring for a more intuitive user-experience. ❏ Recognized project design skills, consistently deliver complex, large-scale projects on time. ❏ Involved in software Design analysis, Responsive Web layout by using latest technology, Web development and support activities in conformance to the development and quality standards. ❏ Responsible for design the web applications as per the client and user requirements. ❏ Responsible for creating the Web UI and maintaining its web standards. ❏ Responsible for Designing Android/IOS Apps for all Zong Applications. ❏ Responsible for leading analysis and design activities on multiple tasks. ❏ Responsible for providing design ans ideas direction and guidance. ❏.Re-Designing of existing Portals by using Bootstrap, Foundation, Flat Designing ,Material Designing framework. ❏ Responsible for all type of designing the internal and external Web Portals and Android Apps for Zong China Mobile Company. ### Sr. UI Designer @ Zigron Jan 2015 – Jan 2016 Keep the interface beautiful and easy to use. Direct the visual appearance of all new features and enhancements on our software application. ❏ Initiate, suggest, and spearhead major UI re-factorings for a more intuitive user-experience. ❏ Design elegant solutions to complex workflows. ❏ Design things that people will talk about ❏ Act as the user-advocate during the development process, subjecting early-stage designs to usability testing or expert review, and offering implementation suggestions from a user-centered perspective. ❏ Act as “go to” with in-depth knowledge of user interface best practices and standards. Use research-related services, theories and methods to support your recommendations. ❏ Responsible to Manage the full design service cycle from scratch to end level. ❏ Responsible to combine customer insights in actionable product features ❏ Efficient, minimal user experience ❏ Clean, grid-based UI design ❏ Responsive layout design for web and mobile by using Bootstrap, foundation ❏ Wire-framing, prototyping, and high-fidelity renderings ❏ iOS / Android / Windows Mobile / proprietary user interfaces ❏ Mid level knowledge of Angular ❏ Web libraries CSS pre-processing frameworks ( Sass ) ### Sr. Web & Graphic Designer @ AMFAHSOFT Jan 2011 – Jan 2015 | Islamabad Major Responsibilities are ❏ Publishing normal and Div based web sites  ❏ Web/Interface/ Template Design  ❏ Brochures Design  ❏ Banner Design  ❏ Corporate ID  ❏ Email Templates  ❏ Responsive Websites, pixel perfect PSD2HTML conversion ### Web & Graphic Designer @ aiztel Jan 2010 – Jan 2011 Publishing normal and Div based web sites  ● Web/ Interface/ Template Design  ●  Brochures Design  ●   Banner Design  ●   Corporate ID  ●    Email Templates ## Education ### BE-IT in Information Technology 2010 University of Engineering & Technology ## Contact & Social - LinkedIn: https://linkedin.com/in/mehwishtaimoor --- Source: https://flows.cv/mehwish JSON Resume: https://flows.cv/mehwish/resume.json Last updated: 2026-03-31