Leading the mobile design strategy for Spotify’s cross-monetization engine, owning the end-to-end lifecycle of how users discover, upgrade, and manage their subscriptions.
•Growth Experimentation: Optimized global upgrade funnels through iterative, data-driven testing across platforms for millions of users.
•Market expansion: Led 0-to-1 launch for South Korea; localized UX for regional behaviors and drove the conversion strategy across multiple platforms.
•System Design: Re-architected fragmented account management into a unified self-serve system increasing net subscribers and join rates.
