# Mel Wong

> Product Design at Instagram

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/mel

Product Designer with 8+ years of experience driving growth at Instagram, Spotify, and Betterment. Expert in navigating the end-to-end lifecycle—from 0-to-1 strategy to high-velocity, multi-platform execution. I apply a systems-thinking lens to experimentation at scale, bridging the gap between needle-moving business metrics and high-craft user experiences.

## Work Experience
### Product Designer @ Instagram
Jan 2022 – Present | San Francisco Bay Area

### Product Designer @ Spotify
Jan 2019 – Jan 2022 | New York, United States
Leading the mobile design strategy for Spotify’s cross-monetization engine, owning the end-to-end lifecycle of how users discover, upgrade, and manage their subscriptions.

- Growth Experimentation: Optimized global upgrade funnels through iterative, data-driven testing across platforms for millions of users.
- Market expansion: Led 0-to-1 launch for South Korea; localized UX for regional behaviors and drove the conversion strategy across multiple platforms.
- System Design: Re-architected fragmented account management into a unified self-serve system increasing net subscribers and join rates.

### Product Designer @ Betterment
Jan 2018 – Jan 2019 | New York, NY
Guided the design of Betterment’s B2B platform, spanning advisor dashboards and cross-platform retail apps. I focused on making complex financial setup and investment flows feel effortless for users while building robust internal tools for scale.

- Rebuilt onboarding flows for end customers setting up retirement plans
- Designed a new investment type onboarding for adoption
- Architected a cohesive B2B2C ecosystem for plan sponsors to reduce customer support costs

### Product Designer @ MongoDB
Jan 2017 – Jan 2018 | New York, NY
Led design and research for MongoDB’s Educational tools and platforms for technical audiences.

- Launched the MongoDB University design system and re-architected Docs to improve discoverability decreasing support tickets by 40%.
- Leveraged user research across Education and Docs to define the product roadmap and de-risk design system changes.
- Influencing executive leadership and aligning multiple Eng teams toward a unified learning platform vision.

### Senior Designer, Web & Brand @ MongoDB
Jan 2015 – Jan 2017
Managed the NYC Design Team and collaborated with engineering and product to develop digital experiences across all parts of MongoDB's sub-domains.

### Designer, Web and Brand @ Piston Cloud Computing, Inc., Acquired by Cisco
Jan 2013 – Jan 2015 | San Francisco
Partnered with the CMO & CEO on campaigns and branding initiatives, executed on brand identity, digital marketing campaigns, and developing the company website.


## Education
### Bachelor of Arts in English literature, Criticism and Theory
University of California, Davis


## Contact & Social
- LinkedIn: https://linkedin.com/in/itsmelwong
- Portfolio: https://itsmelwong.com

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Source: https://flows.cv/mel
JSON Resume: https://flows.cv/mel/resume.json
Last updated: 2026-03-25