• Designed for the 2021 POP Inclusivity Campaign within the Amex Digital Pop Store for a special collaboration on acceptance. Results included a 48% conversion rate, over 13k site visits, 5.5k orders submitted, and 730 digital downloads within the first month of launching.

• Designed and built a clinical app for mothers suffering from postpartum depression to use alongside in-person medical sessions.

• Created user personas, user flows, sitemaps, wireframes, and branding to build engagement.

• Collaborated with designers and brand strategists to create a UI Design System for the app.

• Partnered with researchers to gather intel from focus groups and understand ‘Mother Baby Interaction Therapy’ to maximize benefits and results through the app.

• Developed a proper onboarding experience to welcome and educate users on the app's benefits.

• Introduced an initial survey that retrieved data from users and provided an immediate dashboard to preview their life score and further insights.

• Collaborated with designers and engineers to create updated sitemaps and wireframes with new navigation paths to increase retention and engagement on the platform.

• Added gamification features such as badges and streaks to enhance user engagement.

• Oversaw Service Design initiatives for all Breather spaces across all markets, including: amenities, furniture customization, in room signage, space entry access.

• Designed and managed Breather spaces from conception to execution in New York, delivering a consistent aesthetic across spaces.

• Collaborated with product managers, engineers, and operations team to manage the production of Breather spaces in all 10 markets company wide, from conception to execution. Responsible for over 300 successful launches worldwide.

• Spearheaded the launch of the first private office for Breather, which became a main product offered at the company; Breather Offices (see link attached for more details).

• Art Directed space photography across entire web platform. Partnered with the director of design to create the Photography Guideline Manual, allowing consistency in photos across all our markets.

• Performed site surveys, developed floor plans, details and elevations.

• Collaborated with Interior Design/ Purchasing team to manage inventory, and furniture delivery.

• Selected vendors and coordinated scheduling with landlords/ contractors to assist Operations Team with maintenance repairs.

• Coordinated with the Real Estate/ Construction team on new office build-outs.

• Updated Cost Tracker, Pipeline, and other Project Management tools to make sure timelines and budgets are met.

• Designed and managed Breather spaces from conception to execution in New York.

• Performed site surveys, developed floor plans, details and elevations.

• Created mood boards for both Breather spaces, and the New York HQ office.

• Art directed photo-shoots of new office spaces.

• Collaborated with Interior Design/ Purchasing team to manage inventory, and furniture delivery.

• Designed and executed set up of pop-up shops, conferences, and events, including Millennial 2020 partnership in 2017 (see sample images below).

• Selected vendors and coordinated scheduling with landlords/ contractors to assist Operations Team with maintenance repairs.

• Coordinated with the Real Estate/ Construction team on new office build-outs.

• Coordinated Vendor Brand and Private Shop projects by managing, developing and distributing plans, fixture requirements and data reports.

• Managed communications between the Construction team, Vendor partners and Merchandise

Execution Planners.

• Reviewed and approved vendor shop plans, elevations and details.

• Designed and reviewed layout drawings, as well as selected and ordered custom mill work.

• Managed budgets, project schedules, and company store construction pipelines. Worked with vendors to order fabrics, samples and finishes.

• Selected vendor bids and coordinated scheduling with landlords and contractors to assist Project Managers on In-Store Construction.

• Collaborated with the Design Architecture team to coordinate designs into production.