•Founded Tophatter’s design team of four and currently lead the human-centered design process to promote ease of use and optimize how users interact with the mobile app and desktop.
•Launched 20+ new product features and six redesigns that improved the customer experience and grew the business. One new feature, Challenge of the Week, increased return payer attendance by 11% and payer conversion by 10%. One redesign, Checkout Experience Redesign, increased new user payer conversion by 9%.
•Synthesize concepts into wireframes and articulate ideations to product managers, business leads, and engineers, to deliver a thoughtful user experience.
•Define quarterly design strategy by identifying and filling product gaps.
•Own user research strategy; conduct weekly usability tests to validate assumptions and inform design iterations.
•Introduced Google Ventures’ Design Sprint methodology. Lead Design Sprints to tackle critical business challenges, compressing time for a signal from three weeks to four days.
