Prime Video next-generation mobile strategy and vision, X-Ray Live Sports vision and design system migration.

Shipped soccer scoreboard and milestone modules, soundtrack discovery—boosting content engagement across platforms.

Transformed home lifestyle services by shipping Samsung Health on TV from concept to launch, including camera-based fitness coaching and watch integration.

Shipped Samsung TV Universal Guide redesign.

Led user research initiatives as NY studio's human-centered design foundation. Created client engagement materials and design deliverables for co-creation workshops.

Developed AR living gallery concepts that shaped future product vision.

Led Frame TV mobile app from ideation through full production to launch.

Created interactive storytelling experiences and information displays for large multi-touch screens and digital signage.

Redesigned internal customer information database.

Managed executive operations and project coordination tasks.

Created keyword advertisements for Yahoo! platform keyword advertisements across multiple clients. Optimized ad campaigns for ROI maximization.