Partnered with Senior UX designer to ideate and produce visual designs, animations, prototypes, presentations and deliverables for patient service mobile applications My KP Meds and My Doctor Online (iOS and Android). My primary focus on these mobile products has been to update styles & UI patterns for the Norcal tech savvy but also find ways to educate rather than alienate reticent adopters. I undertook the creation and organization of an atomic visual design system and documented UI patterns for multiple mobile apps. I also jump in to conceive and produce marketing and informative print materials for Kaiser Permanente in-facility display and dissemination.

Worked independently or partnered with PMs, VP of Design, Marketing, PR, dev teams and design agency to:

• Design experiences involving web, print, and event design, from concept to final handoff and producing presentable prototypes to gain stakeholder buy-in.

• Supported multi-channel brand and marketing outreach campaigns (social, emails, banner ads, tripwires, corporate site, large-scale event design, corp schwag and collateral)

• Worked on continual, iterative evaluation and improvement proposals for multiple complex SaaS products and purchase flows.

• Updated YSB identity, built and managed a scalable brand and visual design system.

Created branding, designed marketing for web & email, and UI design for web and mobile apps for both short and long term projects based in San Mateo and San Francisco. Previous projects and clients include Common Sense Media, PREMO, Organic agency, Wells Fargo Small Business, VideoSurf, Clutch Mobile, Tribal Technologies and EggCartel.

Currently engaged as visual designer at Yahoo Small Business.

Designed all UI (native Android & iOS and web apps) for Mojave mobile security management product, corporate collateral (branding, corporate site, logo, swag) and marketing materials.

Designed UI for innovative BRM product (Brand Relationship Management platform is a predictive database engine that collects and synthesizes user campaign interactions, providing insightful marketing campaign analytics and comprehensive user profiles).

Collaborated with in house designers and product managers to design mobile and web apps for clients like Chrysler and VideoSurf.