# Melinda Kuei > Product Designer Turned Product Strategist | MBA @ NTU | ex-Google · AI Startup | Cross-Disciplinary · International Location: San Francisco Bay Area, United States Profile: https://flows.cv/melindakuei Melinda is a dual masters end-to-end (research to prototype) designer with a proven ability to excel in ambiguous problem spaces. As a proactive and empathetic professional, she consistently goes above and beyond to understand user needs and advocate for them, ensuring effective and innovative problem solving. Product/UX Designer & Researcher with experience designing solutions for various platforms and industries. ## Work Experience ### Content Creator @ Twitch Jan 2022 – Present | San Francisco Bay Area • Achieved Twitch Partner status within a year by leveraging data-driven insights to enhance user engagement, placing in the top 5% of the platform’s user base. • Consistently maintained an average concurrent viewership of 110+ by designing engaging and interactive content. • Conducted comprehensive market research to identify niche audiences, resulting in a follower base growth to over 4,000 in 1.5 years. • Fostered a tight-knit community of 500 members through empathetic communication and community-building efforts. ### Founding Product Designer @ table.ai Jan 2021 – Jan 2023 | San Francisco Bay Area • Designed 6 core features from 0-1 through effective communication of key findings from user research to key stakeholders. Rapidly designed and iterated multiple concepts based on user testing and stakeholder feedback. • Conducted user research and utilized Fullstory to understand workflows and pain points, identifying product opportunities that increased clients by 433%. • Revamped platform visuals, designed site architecture leading to a 1,500% increase in monthly traffic. • Initiated and implemented a scalable design system using Atomic Design methodologies to ensure consistent design throughout the platform. • Collaborated closely with engineering and data science team to ensure design feasibility and enhance understanding of machine learning analytics. ### UX Designer @ Google Jan 2021 – Jan 2021 | Taipei • Analyzed existing app infrastructure and UX/UI for e-commerce using heuristic analysis and competitive analysis, along with Google’s principles of mobile app design. • Conducted user research to identify pain points and understand user mental models. • Designed and presented UX/UI improvements to the client, enhancing user experience. ### UX Summer Intern @ Catch Digital Jan 2019 – Jan 2019 | London, United Kingdom • Conducted heuristic UX analysis of websites using Google Analytics and Hotjar while studying for a dual master’s program in Innovation Design Engineering. • Pitched key UX improvement alternatives to clients based on analysis. • Validated design decisions using tasks, card sorting, and treejack tests. • Created personas, storyboards, scenarios, flowcharts, interactive prototypes, and design specifications based on qualitative and quantitative analysis ### Designer/Research Assistant @ Gerontechnology Research Center Jan 2017 – Jan 2018 | Taipei A research center that specializes in IoT+Robotics solutions for elderly care, sponsored by the Ministry of Technology. Designed various creative materials for WhizRobot for effective branding and social media. Improved UX design for product packaging, app, website, and manual. ### Product Design Summer Intern @ Workplace Arcade Jan 2016 – Jan 2016 Tasked with increasing user engagement and manageability for the sales directors as the sole designer for both web and mobile environments. Worked closely with the international development team to design features. Conducted interviews with early adopters and designed new features based on feedback. Increased same-store sales by an average of 37%. ### User Experience Summer Intern @ Isobar Jan 2014 – Jan 2014 | Taipei While studying undergrad at University of Washington, I interned at Isobar under Dentsu Aegis network. Conducted re-branding research for Adidas to propose a marketing campaign. Helped Centrum redesign and code an educational website and facilitated a user testing session with an eyeball tracker and mouse tracker. ### Summer Intern @ J.J.Pan and Partners, Architects and Planners Jan 2013 – Jan 2013 | Taipei While studying undergrad at University of Washington, I interned at the architecture firm. Meticulously completed a to scale topographical model for a client. Conducted research for architectural inspirations and created pitch content for clients. ## Education ### Master of Business Administration - MBA in Global MBA National Taiwan University Jan 2025 – Jan 2026 ### Master of Science - MS in Innovation Design Engineering Imperial College London Jan 2018 – Jan 2020 ### Master of Arts - MA in Innovation Design Engineering Royal College of Art Jan 2018 – Jan 2020 ### Bachelor of Arts (B.A.) in Interaction Design University of Washington Jan 2012 – Jan 2016 ### High School Diploma Taipei American School Jan 2003 – Jan 2012 ## Contact & Social - LinkedIn: https://linkedin.com/in/melindakuei - Portfolio: https://melindakuei.com --- Source: https://flows.cv/melindakuei JSON Resume: https://flows.cv/melindakuei/resume.json Last updated: 2026-03-25