Develops and executes comprehensive marketing strategies to enhance brand presence and support business growth.

Creates and coordinates integrated marketing campaigns to convert prospects into members.

Collaborates with cross-functional teams marketing professionals in the planning, coordination, and execution of various marketing campaigns, both online and offline.

Oversees the creation of marketing collateral, including brochures, sales sheets, and promotional materials, maintaining consistency with brand guidelines.

Conducts market research and competitor analysis to identify emerging trends, customer preferences, and opportunities for product differentiation.

Utilizes digital marketing channels including social media, email campaigns, and paid advertising to engage target audiences and drive traffic to the company’s online platforms.

Delivered creative projects on time, within budget, and that adhered to brand standards as well as met expectations set in the brief.

Communicated major milestones to project stakeholders as well as potential risks; conducted regular status meetings with the creative team to review project activities; managed prioritization and resources

Identified operational efficiencies and process improvements; provided recommendations to marketing management and led implementation for process changes

Collaborated with internal team to facilitate all incoming project briefs and managed deliverables in the marketing PM tool (Basecamp and Trello)

Developed project management tools to improve visibility to project scope and continue to evolve workflow efficiencies

Worked with Channel Marketing team to create an editorial calendar matrix of seasonal events, promotional copy, and creative needs

Tracked branded advertising schedule and monitor production schedules to meet/exceed budgets and deadlines

Developed and executed the marketing strategy for NAI Northern California, Piedmont Capital, and Lakeside Investment Company across all channels including print/digital materials, social media, advertising, PR, and events.

Created annual marketing plan to align with company’s strategic goals and managed its execution by the marketing team

Guided the company in developing and communicating a strong brand presence in the marketplace

Managed performance of marketing team members and provided mentorship for their professional growth

Designed and refined branded templates for marketing campaign materials

Built brand identity guidelines

Wrote press releases and reviewed and blog posts

Used analytics to assess and drive social media growth

Orchestrated digital and traditional marketing campaigns to deliver awareness, preference, and member loyalty

Fostered partnerships with creative, production, business development, internal sales, and patient safety. Clearly and actively communicated requirements, deliverables, timelines and budget status throughout program lifecycle

Partnered upstream during strategic development to ensure cross-functional alignment milestones and timelines for brief development and project kickoffs are met

Provided consistent reporting on progress and effectiveness

Led design and copy team dedicated to the mid- to large-B2B banking line of business.

Channeled the customer when conceiving, directing, presenting, and evaluating creative.

Developed brand marketing projects as part of larger integrated campaigns.

Effectively shepherded day-to-day creative development, from concept to presentation to execution

Coached productive idea generation within the art and copy team.

Mentored best practices in presentation of creative to client partners.

Guided teams to efficiency gains in creative production.

Managed the professional development of direct reports across all creative functions.

Effectively communicated and presented the creative vision behind the work.

Collaborated with account and project leads to translate brand and business goals into actionable creative briefs.