# Melissa Mumbauer > Strategic Marketer | Brand & Product Marketing | Driving Integrated Customer Experiences & Growth Location: San Francisco Bay Area, United States Profile: https://flows.cv/melissamumbauer I'm a creative problem solver with over 25 years of experience bringing ideas to life through storytelling, design, and strategy. My career has spanned industries, roles, and challenges, giving me a unique perspective on the end-to-end creative process—from writing and copyediting to design and creative direction. I thrive on crafting impactful marketing campaigns that connect with both B2B and B2C audiences. Whether I'm brainstorming big ideas, managing complex projects, or optimizing campaign performance through analytics, I aim to build meaningful brand experiences that resonate. Collaboration is at the heart of everything I do. I’ve worked closely with teams across IT, legal, compliance, medical societies, and media agencies to deliver engaging initiatives that not only meet objectives but also build lasting partnerships. Outside of work, I’m endlessly curious and love to explore new places and ideas. ## Work Experience ### Product Marketing Manager @ The Doctors Company Jan 2019 – Present | Napa, CA Develops and executes comprehensive marketing strategies to enhance brand presence and support business growth. Creates and coordinates integrated marketing campaigns to convert prospects into members. Collaborates with cross-functional teams marketing professionals in the planning, coordination, and execution of various marketing campaigns, both online and offline. Oversees the creation of marketing collateral, including brochures, sales sheets, and promotional materials, maintaining consistency with brand guidelines. Conducts market research and competitor analysis to identify emerging trends, customer preferences, and opportunities for product differentiation. Utilizes digital marketing channels including social media, email campaigns, and paid advertising to engage target audiences and drive traffic to the company’s online platforms. ### Creative Project Manager and Producer @ Vionic Group Jan 2019 – Jan 2019 | San Rafael, CA Delivered creative projects on time, within budget, and that adhered to brand standards as well as met expectations set in the brief. Communicated major milestones to project stakeholders as well as potential risks; conducted regular status meetings with the creative team to review project activities; managed prioritization and resources Identified operational efficiencies and process improvements; provided recommendations to marketing management and led implementation for process changes Collaborated with internal team to facilitate all incoming project briefs and managed deliverables in the marketing PM tool (Basecamp and Trello) Developed project management tools to improve visibility to project scope and continue to evolve workflow efficiencies Worked with Channel Marketing team to create an editorial calendar matrix of seasonal events, promotional copy, and creative needs Tracked branded advertising schedule and monitor production schedules to meet/exceed budgets and deadlines ### Senior Marketing Manager @ NAI Northern California Jan 2018 – Jan 2019 | San Francisco, CA Developed and executed the marketing strategy for NAI Northern California, Piedmont Capital, and Lakeside Investment Company across all channels including print/digital materials, social media, advertising, PR, and events. Created annual marketing plan to align with company’s strategic goals and managed its execution by the marketing team Guided the company in developing and communicating a strong brand presence in the marketplace Managed performance of marketing team members and provided mentorship for their professional growth Designed and refined branded templates for marketing campaign materials Built brand identity guidelines Wrote press releases and reviewed and blog posts Used analytics to assess and drive social media growth ### Marketing Project Manager (contract) @ The Doctors Company Jan 2018 – Jan 2018 | Napa, California Orchestrated digital and traditional marketing campaigns to deliver awareness, preference, and member loyalty Fostered partnerships with creative, production, business development, internal sales, and patient safety. Clearly and actively communicated requirements, deliverables, timelines and budget status throughout program lifecycle Partnered upstream during strategic development to ensure cross-functional alignment milestones and timelines for brief development and project kickoffs are met Provided consistent reporting on progress and effectiveness ### Associate Creative Director and Vice President @ Wells Fargo Jan 2016 – Jan 2017 | San Francisco, CA Led design and copy team dedicated to the mid- to large-B2B banking line of business. Channeled the customer when conceiving, directing, presenting, and evaluating creative. Developed brand marketing projects as part of larger integrated campaigns. Effectively shepherded day-to-day creative development, from concept to presentation to execution Coached productive idea generation within the art and copy team. Mentored best practices in presentation of creative to client partners. Guided teams to efficiency gains in creative production. Managed the professional development of direct reports across all creative functions. Effectively communicated and presented the creative vision behind the work. Collaborated with account and project leads to translate brand and business goals into actionable creative briefs. ### Design Manager and Vice President @ Wells Fargo Jan 2012 – Jan 2016 Developed complex creative materials including marketing collateral, digital and print ads, tradeshow booth displays, direct and dimensional mailers, social assets, and event materials. Managed and evolved the Wholesale brand standards systems and guidelines, continuously monitoring and updating the standards to reflect enterprise-wide brand strategy; acted as primary brand reviewer for Wholesale marketing materials. Provided conceptual and creative critical thinking to design and work with creative partners to execute strategies and produce materials in tandem for integrated campaigns. Executed all aspects of the design process: image research, design concepting, layout, and prepare for print or digital publication. Managed and art directed a small team of designers; provide feedback to the production team and review their materials for brand compliance. Collaborated with marketing director and creative director to develop creative concepts and path of execution. Balanced workloads and advocated for appropriate timelines on creative projects. ### Marketing Program Manager @ Wells Fargo Jan 2007 – Jan 2012 | San Francisco, California, United States Built marketing tools and programs, including a Web-based print-on-demand site and advertising library. Updated existing collateral to meet new enterprise-wide brand standards. Provided guidance, as the group SME/brand steward, on updated standards for the entire line of business. Built and sustained awareness of marketing programs and tools through creative internal communications. Managed vendor relationships and contracts. Designed and produced print and digital marketing pieces, including brochures and newsletters; invitations and signage. Wrote and edited content for customer-facing Web site and created graphics for use on intranet and public Web site. ### Account Manager @ SolutionSet Jan 2007 – Jan 2007 | Mill Valley, CA Managed client marketing initiatives and circulation planning as well as client requirements for deliverables and services. Facilitated planning, merchandise turnover, and creative presentation meetings. Oversaw development of monthly rewards catalog from concept development to print. Participated in concept discussions, client meetings, and presentations. Interfaced with production team on schedules, process and workflow. Completed daily production reviews. ### Visual Project Manager @ Restoration Hardware Jan 2006 – Jan 2007 | Corte Madera, California, United States Managed development and sourcing for all visual fixtures Acted as point of contact for all visual fixtures Designed and developed product and display prototypes Negotiated vendor best pricing and timing for fixture roll-out Presented fixture samples and cost information to upper management Supervised fixture roll-out with vendors and stores Served as liaison between visual department and accounting/finance group Prepared monthly budget forecast Compiled monthly team expenditure summary and monitored spending against the budget ## Education ### Master's degree in Journalism Arizona State University ### Bachelor's degree in English Literature Ithaca College ## Contact & Social - LinkedIn: https://linkedin.com/in/melissamumbauer --- Source: https://flows.cv/melissamumbauer JSON Resume: https://flows.cv/melissamumbauer/resume.json Last updated: 2026-04-13