Building on 10+ years in the tech industry, I contract professionally with large and small companies alike to make their words and content systems sing. I pack a punch with services like: content design, end-to-end content strategy, copy infrastructure creation, product tone + brand voice development, help center development, and customer education, and more.

Recent contracts and projects:

Agile Estate Planning, Principal Content Strategist (2025-2026, Current) - Responsible for researching and executing key content strategy projects, recently including building an attorney-facing and client-facing knowledge base from the ground up, optimizing product UX flows, and providing a holistic best-practices audit of the discovery + onboarding journeys.

Forma, Senior Content Strategist (2024-2025) - Built an internal CMS from the ground up to keep the org up-to-date on feature functionality. Included socializing an upkeep plan, and updating the company style guide.

eBay, Lead Content Strategist (2022-2024): Tackled high-cost, high-friction product issues across the buyer + seller ecosystems with design best practices and strategy on the End-to-End Strategy Team.

Sherlock Retirement, Lead Content Strategist (2021-2022) - Created 0-1 copy + content strategy to simplify the estate planning process, including selecting medicare/medicaid plans, power of attorney selection, and more.

Others: creative direction + content work on a revamp of Mine+Farm Inn, and more on request. Let's chat about how I can take your company's copy and systems to the next level!

As someone who designs strategy for leading tech teams, I translate complex systems into simple, human stories that move people to act every day. But my biggest design experiment to date wasn’t for a company. It was for myself.

In 2020, I left San Francisco, hit the road in a van, and rebuilt my life from scratch. That journey taught me that fulfillment isn’t something you find — it’s something you design.

That insight became The Main Character Method: a self-design system that helps women use design thinking to get unstuck, rediscover who they are, and build lives that finally fit.

Today, I bring the same tools and principles I use in product design into personal transformation — bridging the worlds of tech and human development to help women architect aligned, intentional lives.

It’s not self-help.

It’s strategic life design.

Established and managed the Customer Education team at Gusto with the goal of helping customers come to value in the product through engaging self-serve and education materials. The team created and maintained Gusto’s educational content (Help Center, in-product help, and more) as well as spotlighted features for adoption and facilitated feedback loops between customers and the product.

• Created strategy for and managed a team of technical and UX writers + executed on self-help and educational content

• Reported out on the health of Gusto’s educational features and how they performed against company goals (ex: CPC reduction, touchpoint deflection, feature adoption rates, etc).

Executed projects focused on user engagement and feature success at a systems level. Worked cross-functionally to leverage data, creative strategy, and content best practices in Collective Health’s products to achieve product and business goals.

As senior copywriter (and the first copywriter for Collective Health) I codified our product style and tone guidelines, and created the content strategy and copy for user-facing communications (including web, app, emails, print materials, and packaging).

Other responsibilities:

• Created and implemented copy processes across the organization, maintained overall direction and execution

• Conducted a global audit of existing messaging, tone, and materials, then implemented a refresh overall

• Developed and maintained the company's first copy style guide

• Wrote all member and client-facing copy, org-wide from 2015-2017

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Collective Health is a technology company founded to create the healthcare experience we all deserve. We’re doing this by creating products that help the best companies in the U.S. take better care of their people.