# Melody Burdette > Lead UX/UI Content Strategist + Product Content Designer | Experienced Speaker, Course Creation Location: San Francisco, California, United States Profile: https://flows.cv/melodyburdette Hi there! I’m a content strategist and designer with 10+ years of experience helping brands communicate with clarity, creativity, and heart. I’ve worked embedded on SaaS design and marketing teams across both B2B and B2C environments, including eBay’s End to End Creative Strategy team, Gusto's Marketing team, and Collective Health's Design team. My superpower is connecting the dots between design thinking and storytelling—crafting content systems that don’t just sound good, but work hard. Whether it’s a high-level campaign, a web refresh, or a single line of UX microcopy, I bring a strategist’s brain, a writer’s heart, and a teammate’s energy to every project. I’m known for being a creative Swiss army knife: adaptable, fast, and genuinely obsessed with the craft of clear communication. Alongside my client work, I founded The Main Character Method™—a life design framework that teaches women how to create bold, values-led lives using the same creative systems I’ve applied for years in the design world. Through workshops, courses, and coaching, I help people apply design thinking to their most important project: their own life. If you’re looking for someone who brings strategy, story, and spark to your team—I’d love to connect. ## Work Experience ### Lead UX/UI Content Strategist + Product Content Designer @ SkyBurd Creative, LLC Jan 2021 – Present | United States Building on 10+ years in the tech industry, I contract professionally with large and small companies alike to make their words and content systems sing. I pack a punch with services like: content design, end-to-end content strategy, copy infrastructure creation, product tone + brand voice development, help center development, and customer education, and more. Recent contracts and projects: Agile Estate Planning, Principal Content Strategist (2025-2026, Current) - Responsible for researching and executing key content strategy projects, recently including building an attorney-facing and client-facing knowledge base from the ground up, optimizing product UX flows, and providing a holistic best-practices audit of the discovery + onboarding journeys. Forma, Senior Content Strategist (2024-2025) - Built an internal CMS from the ground up to keep the org up-to-date on feature functionality. Included socializing an upkeep plan, and updating the company style guide. eBay, Lead Content Strategist (2022-2024): Tackled high-cost, high-friction product issues across the buyer + seller ecosystems with design best practices and strategy on the End-to-End Strategy Team. Sherlock Retirement, Lead Content Strategist (2021-2022) - Created 0-1 copy + content strategy to simplify the estate planning process, including selecting medicare/medicaid plans, power of attorney selection, and more. Others: creative direction + content work on a revamp of Mine+Farm Inn, and more on request. Let's chat about how I can take your company's copy and systems to the next level! ### Founder @ The Main Character Method Jan 2024 – Present As someone who designs strategy for leading tech teams, I translate complex systems into simple, human stories that move people to act every day. But my biggest design experiment to date wasn’t for a company. It was for myself. In 2020, I left San Francisco, hit the road in a van, and rebuilt my life from scratch. That journey taught me that fulfillment isn’t something you find — it’s something you design. That insight became The Main Character Method: a self-design system that helps women use design thinking to get unstuck, rediscover who they are, and build lives that finally fit. Today, I bring the same tools and principles I use in product design into personal transformation — bridging the worlds of tech and human development to help women architect aligned, intentional lives. It’s not self-help. It’s strategic life design. ### Customer Education Lead, Manager @ Gusto Jan 2019 – Jan 2021 | San Francisco Bay Area Established and managed the Customer Education team at Gusto with the goal of helping customers come to value in the product through engaging self-serve and education materials. The team created and maintained Gusto’s educational content (Help Center, in-product help, and more) as well as spotlighted features for adoption and facilitated feedback loops between customers and the product. - Created strategy for and managed a team of technical and UX writers + executed on self-help and educational content - Reported out on the health of Gusto’s educational features and how they performed against company goals (ex: CPC reduction, touchpoint deflection, feature adoption rates, etc). ### Lead Product Copywriter and Content Strategist @ Collective Health Jan 2017 – Jan 2019 | San Francisco Bay Area Executed projects focused on user engagement and feature success at a systems level. Worked cross-functionally to leverage data, creative strategy, and content best practices in Collective Health’s products to achieve product and business goals. ### Senior Product Copywriter and Content Strategist @ Collective Health Jan 2015 – Jan 2017 | San Francisco Bay Area As senior copywriter (and the first copywriter for Collective Health) I codified our product style and tone guidelines, and created the content strategy and copy for user-facing communications (including web, app, emails, print materials, and packaging). Other responsibilities: - Created and implemented copy processes across the organization, maintained overall direction and execution - Conducted a global audit of existing messaging, tone, and materials, then implemented a refresh overall - Developed and maintained the company's first copy style guide - Wrote all member and client-facing copy, org-wide from 2015-2017 --- Collective Health is a technology company founded to create the healthcare experience we all deserve. We’re doing this by creating products that help the best companies in the U.S. take better care of their people. ### Senior Product Copywriter @ Digital Media Group for DIRECTV Jan 2015 – Jan 2015 | Greater New York City Area Lead writer for DIRECTV NFL SUNDAY TICKET's fan-centered product platforms and acquisition flow. Was closely involved in every phase of the project lifecycle, from research to design to user testing and pre-launch validation. ### Product Copywriting Lead and Managing Editor @ Adam Plus Company, LLC Jan 2013 – Jan 2014 | Greater New York City Area Responsible for development and execution of the editorial calendar and overseeing content creation, while working closely with the Flipem's UX/UI team to continue developing Flipem's mobile application, and web presence. Through this role and in partnership with my team, I created a voice for (3) iterations of the Flipem app and honed a strategic selection of content that engaged and compelled users to enjoy the app. Other responsibilities: - Write product and marketing copy for Flipem app - Recruit and manage contributing writers - Manage relationships with content providers - Run and attend product meetings, provide personal and consumer feedback and ideas on product development - Track analytics and strategize with marketing to grow user base ### Freelance Content Manager @ Adam Plus Company, LLC Jan 2013 – Jan 2014 | Greater New York City Area - Create and edit all editorial content for Flipem - a social gifting mobile application - Run weekly pitch and editorial meetings with staff, vet topics to be written (the app includes news, business, tech, entertainment, eco, sports and bizarre categories) assign stories - Q/A Flipem Android app and confer with design/tech team on CMS and UX/UI development ### Assistant Content Manager @ Clos-ette Too.. Jan 2013 – Jan 2014 | Greater New York City Area Worked with Chief Content Officer to create all content and copy Clos-ette's website and for content partners (Refinery29/Lonny/Vogue). I was responsible for communicating with our partners and negotiate exclusive content, interviews with clients, and publicity in print and online, I also wrote and scheduled copy for all social media channels (3-10% growth in all channels). ### Contributing Writer @ Random House Jan 2014 – Jan 2014 | greater new york city area Contributed lifestyle articles to Giada Weekly. ### Assistant Features Editor (Freelance) @ Nu-Mode' Magazine Jan 2013 – Jan 2013 - Pitched, assigned, researched, and wrote feature stories for 2013 autumn/winter print and online edition - Coordinated with and reached out to feature subjects - Wrote all copy for social media channels, managed editorial content calendars - Directing assist on photo and video shoots (Shaun Ross, Eric Roberts, Shawn Pyfrom, Aja Frary), managed styling and sample trafficking - Covered S/S NYFW '13 for the magazine - all articles published online ### Junior Style Editor (Freelance) @ Zaden Row Jan 2012 – Jan 2013 | New York, New York - Created monthly content calendars and coordinated deadlines, lead times and interview subjects with the editorial staff - Composed weekly style posts that tied Manhattan events to the site’s merchandise - Increased readership on website by 150% (2k weekly to 4.5k) by creating engaging content solutions and social media engagement ### Copywriter and Content Aid (Freelance) @ The 88 Jan 2012 – Jan 2013 - Wrote copy for illy Coffee's U.S. social media sites (Facebook, Twitter, Instagram) - Composed and presented client research, conducted social media audits and proposed tactic changes (voice, tone consistency, channel management) - Brainstormed creative solutions for social/digital media campaigns (HTC/Terry Richardson launch at Art Basel)
 - Corresponded with, interviewed, and hired PR interns for NYFW 2013 intern staff - Pitched/executed solutions for client event PR, manage guest lists (W Hotel/amfAR Love HangOVER Voguing Ball, The Cools Jamboree, etc.) ### Editorial Intern @ Charleston Magazine Jan 2011 – Jan 2011 | Charleston, SC - Researched and wrote articles for Style, Fun-Raisers, Center Stage, Outward Bound and Cultural Affairs sections - Extensive copyediting, fact checking, interviewing, copy fitting in InDesign, researching stories - Participated in editorial staff meetings to plan for upcoming issues - worked closely under editor-in-chief, assistant, and managing editors ## Education ### Bachelor of Science (B.S.) in Fashion Merchandising, Print Journalism University of South Carolina ## Contact & Social - LinkedIn: https://linkedin.com/in/melody-burdette-creative - Portfolio: https://skyburdcreative.com --- Source: https://flows.cv/melodyburdette JSON Resume: https://flows.cv/melodyburdette/resume.json Last updated: 2026-04-13